케이뱅크 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “케이뱅크” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “케이뱅크” ads and analyzes advertising data to help “케이뱅크” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “케이뱅크”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “케이뱅크”.

케이뱅크 Facebook adspy

“케이뱅크” introduction:케이뱅크

“케이뱅크” Facebook ads last run:2020-02-20 22:50:17

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers 케이뱅크 케이뱅크 케이뱅크
Ad title 케이뱅크 [EVENT] 친구 추천하고 5만원 받자! [선착순] 연 3.2% 적금 금리 혜택 받아가세요!
Ad text 면세점 혜택부터 해외 ATM 인출 수수료 무료까지! ⠀⠀⠀ 해외 여행 가기 전✈ 꼭 챙겨야 되는 혜택들, 함께 알아볼까요? ⠀⠀⠀ @같이 챙기자 ⠀⠀⠀ #케이뱅크 #kbank... 추천만 했을 뿐인데 월 최대 5만 원 ⠀⠀⠀ 친구들과 함께 용돈 벌 수 있는 #케이뱅크 친구추천 이벤트 OPEN! ⠀⠀⠀ - 참여방법 1) 케이뱅크 앱에서 내 코드 확인해서 ... 이벤트 마감 주의 ⠀⠀⠀ 중고나라 고객님을 위한 특별한 EVENT 선착순 우대코드로 연 3.2% 금리 적금 혜택을 받을 수 있는 기회! ⠀⠀⠀ ✔기간: 2019.3.25 ~ ...
CTA type LEARN_MORE LEARN_MORE APPLY_NOW
Ad format Carousel Video Video
Categories Financial Service Financial Service Financial Service
Duration 3 days 12 days 1 days
Like 10 21 2

케이뱅크 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “케이뱅크” top 3 ads are Carousel,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title케이뱅크[EVENT] 친구 추천하고 5만원 받자![선착순] 연 3.2% 적금 금리 혜택 받아가세요!
Ad text 면세점 혜택부터 해외 ATM 인출 수수료 무료까지! ⠀⠀⠀ 해외 여행 가기 전✈ 꼭 챙겨야 되는 혜택들, 함께 알아볼까요? ⠀⠀⠀ @같이 챙기자 ⠀⠀⠀ #케이뱅크 #kbank... 추천만 했을 뿐인데 월 최대 5만 원 ⠀⠀⠀ 친구들과 함께 용돈 벌 수 있는 #케이뱅크 친구추천 이벤트 OPEN! ⠀⠀⠀ - 참여방법 1) 케이뱅크 앱에서 내 코드 확인해서 ... 이벤트 마감 주의 ⠀⠀⠀ 중고나라 고객님을 위한 특별한 EVENT 선착순 우대코드로 연 3.2% 금리 적금 혜택을 받을 수 있는 기회! ⠀⠀⠀ ✔기간: 2019.3.25 ~ ...
Ad type other other other
Ad word count145 284 384

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “케이뱅크”, the text type used is other to obtain the best advertising results. “케이뱅크” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “케이뱅크” are:LEARN_MORE,LEARN_MORE,APPLY_NOW.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “케이뱅크” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“케이뱅크” When Facebook ads are placed on Facebook, the ad schedules are 3 days,12 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “케이뱅크”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.