Award-winning Case Study For 위메프 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “위메프”, or large enterprises, they have established a Facebook page for advertising and promotion. “위메프” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “위메프” through the method of adspy!

위메프 Facebook ad Introduction by ad spy method

“위메프” introduction:특가대표! 위메프

“위메프” Facebook ads last run:2020-01-24 18:25:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “위메프” ads data to help “위메프” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “위메프”. In this report, we analyze in detail the best ad cases of “위메프”.

위메프 Top3 Ads Case Study:

 1st2nd3rd
Advertisers 위메프 위메프 위메프
Ad title {{product.name}} íˆ¬í†¤ 블록 하이넥 탑-IJ6W21TS060 위메프 신규 파트너사 지원▶▶
Ad text 투데이특가는 24시간만 이가격(ू˃o˂ू) 추가 쿠폰받고 특가한정템 겟하러 고고! 매일매일 새로운 상품, 놀라운 가격 투데이특가부터 100원특가, 싹쓸이딜까지!  한달만에 거래액 천만원 달성!
CTA type INSTALL_MOBILE_APP SHOP_NOW LEARN_MORE
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 0 0 29

위메프 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “위메프” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“위메프” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “위메프” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{product.name}} 투톤 블록 하이넥 탑-IJ6W21TS060 위메프 신규 파트너사 지원▶▶
Ad text  투데이특가는 24시간만 이가격(ू˃o˂ू) 추가 쿠폰받고 특가한정템 겟하러 고고!  매일매일 새로운 상품, 놀라운 가격 투데이특가부터 100원특가, 싹쓸이딜까지!   한달만에 거래액 천만원 달성!
Ad type  other  other  other
Ad word count 45  43  18

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “위메프”, the text type used is other to obtain the best ad performance. “위메프” can use this copy style more. On the other hand, “위메프” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “위메프” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “위메프” are:INSTALL_MOBILE_APP,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “위메프” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “위메프” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “위메프” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “위메프”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“위메프” should put ads in the best time period, so that ads get the most value in a limited time.

Related “위메프” ad case study report

If you want to check the best ad case study of other advertisers related to “위메프”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “위메프”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.