Award-winning Case Study For 세줄일기 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “세줄일기”, or large enterprises, they have established a Facebook page for advertising and promotion. “세줄일기” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “세줄일기” through the method of adspy!

세줄일기 Facebook ad Introduction by ad spy method

“세줄일기” introduction:세계 여행의 하루하루를 블로그에 기록하는게 쉽지 않았고, 강박 같은 것이 있었는데 아내가 ‘그냥, 하루에 세줄이나 써.’라고 말했어요.

“세줄일기” Facebook ads last run:2020-02-25 01:13:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “세줄일기” ads data to help “세줄일기” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “세줄일기”. In this report, we analyze in detail the best ad cases of “세줄일기”.

세줄일기 Top3 Ads Case Study:

Advertisers 세줄일기 세줄일기 세줄일기
Ad title 하루하루 차곡차곡 - 세줄일기 세줄일기 - 서로의 삶을 이해하는 공간 소중한 사람과 함께 - 세줄일기
Ad text "여행 다녀와서 뭐 해먹고 살래?" 부부가 떠나기 전 가장 많이 들었던 말. 그리고 지금은..? 대표의 솔직한 마음. "이곳에서 서로의 삶이 이해되었으면..." #세줄일기 #일기책 #다양한삶 #진심 #스타트업 #대표 #감성 소중한 사람과 같이 쓰는 일기앱 #커플일기 #교환일기 #우정일기 #육아일기
Ad format Video Video Video
Categories App Page App Page App Page
Duration 36 days 1 days 26 days
Like 81 2 13

세줄일기 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “세줄일기” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“세줄일기” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “세줄일기” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 하루하루 차곡차곡 - 세줄일기 세줄일기 - 서로의 삶을 이해하는 공간 소중한 사람과 함께 - 세줄일기
Ad text  "여행 다녀와서 뭐 해먹고 살래?" 부부가 떠나기 전 가장 많이 들었던 말. 그리고 지금은..?  대표의 솔직한 마음. "이곳에서 서로의 삶이 이해되었으면..." #세줄일기 #일기책 #다양한삶 #진심 #스타트업 #대표 #감성  소중한 사람과 같이 쓰는 일기앱 #커플일기 #교환일기 #우정일기 #육아일기
Ad type  other  other  other
Ad word count 53  71  41

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “세줄일기”, the text type used is other to obtain the best ad performance. “세줄일기” can use this copy style more. On the other hand, “세줄일기” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “세줄일기” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “세줄일기” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “세줄일기” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “세줄일기” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “세줄일기” top 3 ads schedules are: 36 days,1 days, and 26 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “세줄일기”‘s top 1 ad duration is 36 days. Every advertisement has a life cycle.
“세줄일기” should put ads in the best time period, so that ads get the most value in a limited time.

Related “세줄일기” ad case study report

If you want to check the best ad case study of other advertisers related to “세줄일기”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “세줄일기”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.