Award-winning Case Study For 비블리 페이퍼 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “비블리 페이퍼”, or large enterprises, they have established a Facebook page for advertising and promotion. “비블리 페이퍼” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “비블리 페이퍼” through the method of adspy!

비블리 페이퍼 Facebook ad Introduction by ad spy method

“비블리 페이퍼” introduction:비블리는 '도서관'(Biblioteca)이라는 라틴어에서 비롯된 이름으로 비블리 페이퍼는 구독자들에게 다양하고 유용한 지식을 큐레이션 하는 미디어를 지향합니다.

“비블리 페이퍼” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “비블리 페이퍼” ads data to help “비블리 페이퍼” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “비블리 페이퍼”. In this report, we analyze in detail the best ad cases of “비블리 페이퍼”.

비블리 페이퍼 Top3 Ads Case Study:

Advertisers 비블리 페이퍼 비블리 페이퍼 비블리 페이퍼
Ad title 아마존의 ‘성장'을 훔치다 - 북살롱 후기 디지털 시대에 '종이책 수호' 나선 예일대 학생들 전설적인 록밴드가 보여준 이상적인 팀의 5가지 조건
Ad text 어느 도서추천 서비스에서 기획한 북살롱의 흔한 참가 자격(?) "앱서비스에서 장서수 최소 100권이 기본이고, 서평을 1주일만에 써야 했으며, 높은 수준의 사전 질문을 제출... "종이책 읽을 때 더 깊이 있는 사고가 가능하다" 예일대는 종이책 대출이 감소하고 트렌드에 맞게 공간 활용을 목적으로 15만권 중 11만권을 다른 장소에 옮기는 계획을 발표... "팀은 싸워서 분열되기 보다 싸우지 않아서 실패한다"
Ad format Image Image Image
Categories Media Media Media
Duration 1 days 1 days 13 days
Like 9 270 270

비블리 페이퍼 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “비블리 페이퍼” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“비블리 페이퍼” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “비블리 페이퍼” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 아마존의 ‘성장'을 훔치다 - 북살롱 후기 디지털 시대에 '종이책 수호' 나선 예일대 학생들 전설적인 록밴드가 보여준 이상적인 팀의 5가지 조건
Ad text  어느 도서추천 서비스에서 기획한 북살롱의 흔한 참가 자격(?) "앱서비스에서 장서수 최소 100권이 기본이고, 서평을 1주일만에 써야 했으며, 높은 수준의 사전 질문을 제출...  "종이책 읽을 때 더 깊이 있는 사고가 가능하다" 예일대는 종이책 대출이 감소하고 트렌드에 맞게 공간 활용을 목적으로 15만권 중 11만권을 다른 장소에 옮기는 계획을 발표...  "팀은 싸워서 분열되기 보다 싸우지 않아서 실패한다"
Ad type  other  other  other
Ad word count 105  184  29

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “비블리 페이퍼”, the text type used is other to obtain the best ad performance. “비블리 페이퍼” can use this copy style more. On the other hand, “비블리 페이퍼” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “비블리 페이퍼” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “비블리 페이퍼” are:LEARN_MORE,NO_BUTTON,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “비블리 페이퍼” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “비블리 페이퍼” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “비블리 페이퍼” top 3 ads schedules are: 1 days,1 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “비블리 페이퍼”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“비블리 페이퍼” should put ads in the best time period, so that ads get the most value in a limited time.

Related “비블리 페이퍼” ad case study report

If you want to check the best ad case study of other advertisers related to “비블리 페이퍼”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “비블리 페이퍼”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.