Award-winning Case Study For 백패커 (Backpackr) By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “백패커 (Backpackr)”, or large enterprises, they have established a Facebook page for advertising and promotion. “백패커 (Backpackr)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “백패커 (Backpackr)” through the method of adspy!

백패커 (Backpackr) Facebook ad Introduction by ad spy method

“백패커 (Backpackr)” introduction:문의사항이 있는 경우 메시지를 보내주세요. o(≧v≦)o '좋아요'를 눌러주시면 가장 빠른 답변을 얻을 수도 있습니다 :) 메시지 버튼은 로그인 후 보실 수 있어요.

“백패커 (Backpackr)” Facebook ads last run:2020-02-18 00:17:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “백패커 (Backpackr)” ads data to help “백패커 (Backpackr)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “백패커 (Backpackr)”. In this report, we analyze in detail the best ad cases of “백패커 (Backpackr)”.

백패커 (Backpackr) Top3 Ads Case Study:

Advertisers 백패커 (Backpackr) 백패커 (Backpackr) 백패커 (Backpackr)
Ad title 카톡 무료 이모티콘 어머! 무료 이모티콘 모음 (어무이) Free Emoticon
Ad text 카톡 이모티콘, 아직도 돈주고 사용하시는거 아니죠? 이모티콘 아직 돈주고 사는 사람 있나? 조건없이 공짜로 다 퍼드려요! 카톡 이모티콘, 이제부터 무료로 사용하세요!
Ad format Image Image Carousel
Categories App Page App Page App Page
Duration 289 days 289 days 174 days
Like 228 157 3603

백패커 (Backpackr) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “백패커 (Backpackr)” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“백패커 (Backpackr)” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “백패커 (Backpackr)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 카톡 무료 이모티콘 어머! 무료 이모티콘 모음 (어무이) Free Emoticon
Ad text  카톡 이모티콘, 아직도 돈주고 사용하시는거 아니죠?  이모티콘 아직 돈주고 사는 사람 있나? 조건없이 공짜로 다 퍼드려요!  카톡 이모티콘, 이제부터 무료로 사용하세요!
Ad type  other  other  other
Ad word count 28  38  24

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “백패커 (Backpackr)”, the text type used is other to obtain the best ad performance. “백패커 (Backpackr)” can use this copy style more. On the other hand, “백패커 (Backpackr)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “백패커 (Backpackr)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “백패커 (Backpackr)” are:LEARN_MORE,INSTALL_MOBILE_APP,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “백패커 (Backpackr)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “백패커 (Backpackr)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “백패커 (Backpackr)” top 3 ads schedules are: 289 days,289 days, and 174 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “백패커 (Backpackr)”‘s top 1 ad duration is 289 days. Every advertisement has a life cycle.
“백패커 (Backpackr)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “백패커 (Backpackr)” ad case study report

If you want to check the best ad case study of other advertisers related to “백패커 (Backpackr)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “백패커 (Backpackr)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.