魔獸世界 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “魔獸世界” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “魔獸世界” ads and analyzes advertising data to help “魔獸世界” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “魔獸世界”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “魔獸世界”.

魔獸世界 Facebook adspy

“魔獸世界” introduction:燃燒軍團...可怕的黑暗力量再次逼近...為了和平,必須不惜一戰 !為了艾澤拉斯!

“魔獸世界” Facebook ads last run:2020-02-25 02:07:51

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers 魔獸世界 魔獸世界 魔獸世界
Ad title 《魔獸世界》經典版,新冒險者的特價優惠開始! 《魔獸世界》經典版,新冒險者的特價優惠開始! 慶祝!《魔獸世界》15周年紀念坐騎登場!
Ad text 經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ... 經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ... 15年了,怎麼可以不留下紀念! 馬上擁有一對雄偉的忠誠雕塑坐騎 來慶祝你在艾澤拉斯的冒險旅程, 也向長期服役於部落和聯盟的飛行夥伴致敬! 立即擁有 https://reurl.cc/lGy36
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 13 days 9 days 123 days
Like 398 168 960

魔獸世界 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “魔獸世界” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title《魔獸世界》經典版,新冒險者的特價優惠開始!《魔獸世界》經典版,新冒險者的特價優惠開始!慶祝!《魔獸世界》15周年紀念坐騎登場!
Ad text 經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ... 經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ... 15年了,怎麼可以不留下紀念! 馬上擁有一對雄偉的忠誠雕塑坐騎 來慶祝你在艾澤拉斯的冒險旅程, 也向長期服役於部落和聯盟的飛行夥伴致敬! 立即擁有 https://reurl.cc/lGy36
Ad type other other other
Ad word count130 130 97

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “魔獸世界”, the text type used is other to obtain the best advertising results. “魔獸世界” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “魔獸世界” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “魔獸世界” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“魔獸世界” When Facebook ads are placed on Facebook, the ad schedules are 13 days,9 days, and 123 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “魔獸世界”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.