赖国芳(人间烟火) Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “赖国芳(人间烟火)” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “赖国芳(人间烟火)” ads and analyzes advertising data to help “赖国芳(人间烟火)” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “赖国芳(人间烟火)”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “赖国芳(人间烟火)”.

赖国芳(人间烟火) Facebook adspy

“赖国芳(人间烟火)” introduction:《人间烟火》刊载东南亚华文文创作品,涵盖诗、歌、影、画、散文、小说、评论、休憩和学习资讯。本站由东南亚作者赖国芳创建,除本身作品外,亦选编其他高品质及大众化内容。

“赖国芳(人间烟火)” Facebook ads last run:2020-02-17 05:04:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers 赖国芳(人间烟火) 赖国芳(人间烟火) 赖国芳(人间烟火)
Ad title 向钱看和读诗词 - 人间烟火 一生何求 - 人间烟火 人间烟火
Ad text 在经济挂帅的社会里,一切向“钱”看,学诗词有什么用?《南宋名家词选》的作者叶嘉莹说:最大的好处是 -- 让你心不死。哀莫大于心死,而身死次之。学古典诗歌就是要让你对宇宙万物、花开花落、草长莺飞都... 马连辉 -- 人生短短几十年,不妨大胆一點,不留遗憾的敢敢去做你想做的事,去愛你想愛的人,去成為你想成為的自己,活出自己的精彩。 从文物馆到滔滔海浪,用中文进行的深度导览: 27/4 新山-寻古探新话乡情 27/4 古来-河婆文物馆 27/4 吉隆坡-林连玉纪念馆 1/5 新山-时光小旅行亲子版 4/5 马接峇鲁-水坝掩...
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Image Image Carousel
Categories Author Author Author
Duration 1 days 1 days 4 days
Like 301 241 23

赖国芳(人间烟火) facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “赖国芳(人间烟火)” top 3 ads are Image,Image, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title向钱看和读诗词 - 人间烟火一生何求 - 人间烟火人间烟火
Ad text 在经济挂帅的社会里,一切向“钱”看,学诗词有什么用?《南宋名家词选》的作者叶嘉莹说:最大的好处是 -- 让你心不死。哀莫大于心死,而身死次之。学古典诗歌就是要让你对宇宙万物、花开花落、草长莺飞都... 马连辉 -- 人生短短几十年,不妨大胆一點,不留遗憾的敢敢去做你想做的事,去愛你想愛的人,去成為你想成為的自己,活出自己的精彩。 从文物馆到滔滔海浪,用中文进行的深度导览: 27/4 新山-寻古探新话乡情 27/4 古来-河婆文物馆 27/4 吉隆坡-林连玉纪念馆 1/5 新山-时光小旅行亲子版 4/5 马接峇鲁-水坝掩...
Ad type other other other
Ad word count121 64 288

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “赖国芳(人间烟火)”, the text type used is other to obtain the best advertising results. “赖国芳(人间烟火)” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “赖国芳(人间烟火)” are:LEARN_MORE,LEARN_MORE,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “赖国芳(人间烟火)” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“赖国芳(人间烟火)” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 4 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “赖国芳(人间烟火)”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.