Award-winning Case Study For 百事可樂 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “百事可樂”, or large enterprises, they have established a Facebook page for advertising and promotion. “百事可樂” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “百事可樂” through the method of adspy!

百事可樂 Facebook ad Introduction by ad spy method

“百事可樂” introduction:最受年輕人喜愛的品牌-百事可樂,引領時尚潮流,創造快樂,要你把快樂帶回家,LIVE FOR NOW

“百事可樂” Facebook ads last run:2020-02-17 09:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “百事可樂” ads data to help “百事可樂” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “百事可樂”. In this report, we analyze in detail the best ad cases of “百事可樂”.

百事可樂 Top3 Ads Case Study:

Advertisers 百事可樂 百事可樂 百事可樂
Ad title 喝百事享美食 萬元紅包週週送 【百事Party帽】 百事可樂
Ad text 喝百事嗨翻天!!!   2020發財不是夢!!!趕快來喝百事可樂,好康攏滴家~ 有機會週週抽到萬元現金大紅包! 更嗨的是~還有最夯的PS4遊戲機!   現在喝百事系列汽水,登錄發票抽好禮, 就有... 【百事Party帽】 歲末年終,感謝大家過去一年的支持,未來一年請跟著百事可樂繼續快樂,繼續瘋狂每一天。 P編也要說:尾牙、派對時,戴百事可樂帽吸飲料,讓你更盡情狂歡狂飲,不樂不歸 #P... 《分享百事愛媽咪》 好東西就要與好媽咪分享 讓彼此的心更靠近 立即加入粉絲團 邀媽咪一起熱愛百事
Ad format Carousel Video Image
Categories other other Food & Beverage
Duration 5 days 1 days 1 days
Like 4321 155 113

百事可樂 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “百事可樂” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“百事可樂” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “百事可樂” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 喝百事享美食 萬元紅包週週送 【百事Party帽】 百事可樂
Ad text  喝百事嗨翻天!!!   2020發財不是夢!!!趕快來喝百事可樂,好康攏滴家~ 有機會週週抽到萬元現金大紅包! 更嗨的是~還有最夯的PS4遊戲機!   現在喝百事系列汽水,登錄發票抽好禮, 就有...  【百事Party帽】 歲末年終,感謝大家過去一年的支持,未來一年請跟著百事可樂繼續快樂,繼續瘋狂每一天。 P編也要說:尾牙、派對時,戴百事可樂帽吸飲料,讓你更盡情狂歡狂飲,不樂不歸 #P...  《分享百事愛媽咪》 好東西就要與好媽咪分享 讓彼此的心更靠近 立即加入粉絲團 邀媽咪一起熱愛百事
Ad type  other  other  other
Ad word count 198  141  49

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “百事可樂”, the text type used is other to obtain the best ad performance. “百事可樂” can use this copy style more. On the other hand, “百事可樂” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “百事可樂” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “百事可樂” are:LEARN_MORE,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “百事可樂” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “百事可樂” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “百事可樂” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “百事可樂”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“百事可樂” should put ads in the best time period, so that ads get the most value in a limited time.

Related “百事可樂” ad case study report

If you want to check the best ad case study of other advertisers related to “百事可樂”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “百事可樂”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.