Award-winning Case Study For 生活小知識 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “生活小知識”, or large enterprises, they have established a Facebook page for advertising and promotion. “生活小知識” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “生活小知識” through the method of adspy!

生活小知識 Facebook ad Introduction by ad spy method

“生活小知識” introduction:『生活很复杂,也可以很简单』 我们用最简单的方式、最有创意的小诀窍,making life more simple!

“生活小知識” Facebook ads last run:2020-02-20 22:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “生活小知識” ads data to help “生活小知識” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “生活小知識”. In this report, we analyze in detail the best ad cases of “生活小知識”.

生活小知識 Top3 Ads Case Study:

Advertisers 生活小知識 生活小知識 生活小知識
Ad title 王思佳最爱|完全包覆、分解体内的油! 即日起 GO!TECHS 防水喷雾【全面降价】 宪哥都推荐 满锅香养生锅底 RM28/包 10分钟搞定团圆饭
Ad text 你看!吃进体内的油, 完全被包覆、分解了! 来自台湾的 #纤畅纤饮 ▸ 王思佳跟妈妈每天下午一包, 有效帮助消化、排便超顺畅! 这一包里面有三大分解酵素, 快速分解... 爱鞋族、爱包族看过来 GO!TECHS 防水喷雾【全面降价】 最低1瓶只要 RM32,还免运! 现货最后130瓶,快抢 ▸ 使用日本最新防水科技,保... 过年啦!团圆火锅就要用 #满锅香汤底 下单后新鲜现做,真材实料 Check ▸ 10分钟搞定一桌团圆饭☑️ 出得厅堂,入得厨房的好媳妇、好妈妈就是你啦 ...
Ad format Video Video Video
Categories Community Community Community
Duration 219 days 3 days 1 days
Like 38 2 23

生活小知識 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “生活小知識” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“生活小知識” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “生活小知識” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 王思佳最爱|完全包覆、分解体内的油! 即日起 GO!TECHS 防水喷雾【全面降价】 宪哥都推荐 满锅香养生锅底 RM28/包 10分钟搞定团圆饭
Ad text  你看!吃进体内的油, 完全被包覆、分解了! 来自台湾的 #纤畅纤饮 ▸ 王思佳跟妈妈每天下午一包, 有效帮助消化、排便超顺畅! 这一包里面有三大分解酵素, 快速分解...  爱鞋族、爱包族看过来 GO!TECHS 防水喷雾【全面降价】 最低1瓶只要 RM32,还免运! 现货最后130瓶,快抢 ▸ 使用日本最新防水科技,保...  过年啦!团圆火锅就要用 #满锅香汤底 下单后新鲜现做,真材实料 Check ▸ 10分钟搞定一桌团圆饭☑️ 出得厅堂,入得厨房的好媳妇、好妈妈就是你啦 ...
Ad type  other  other  other
Ad word count 278  223  378

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “生活小知識”, the text type used is other to obtain the best ad performance. “生活小知識” can use this copy style more. On the other hand, “生活小知識” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “生活小知識” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “生活小知識” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “生活小知識” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “生活小知識” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “生活小知識” top 3 ads schedules are: 219 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “生活小知識”‘s top 1 ad duration is 219 days. Every advertisement has a life cycle.
“生活小知識” should put ads in the best time period, so that ads get the most value in a limited time.

Related “生活小知識” ad case study report

If you want to check the best ad case study of other advertisers related to “生活小知識”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “生活小知識”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.