Award-winning Case Study For 海皇 Ocean Empire By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “海皇 Ocean Empire”, or large enterprises, they have established a Facebook page for advertising and promotion. “海皇 Ocean Empire” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “海皇 Ocean Empire” through the method of adspy!

海皇 Ocean Empire Facebook ad Introduction by ad spy method

“海皇 Ocean Empire” introduction:海皇粥店(集團)有限公司於1992年創立,主要經營傳統廣東粥品,以食品新鮮衛生、店舖整潔舒適、品質至上及待客至誠見稱。

“海皇 Ocean Empire” Facebook ads last run:2020-02-21 07:52:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “海皇 Ocean Empire” ads data to help “海皇 Ocean Empire” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “海皇 Ocean Empire”. In this report, we analyze in detail the best ad cases of “海皇 Ocean Empire”.

海皇 Ocean Empire Top3 Ads Case Study:

Advertisers 海皇 Ocean Empire 海皇 Ocean Empire 海皇 Ocean Empire
Ad title 海皇 Ocean Empire 海皇 Ocean Empire 海皇 Ocean Empire
Ad text 天氣咁熱係咪想搵啲開胃嘢食呢?海皇新出嘅「紅卜卜的番茄」最啱大家!酸甜番茄湯配爽滑米線,yummy! #壽桃牌全力支持 #午茶市供應 相信大家都知除咗粥品同中式小食之外,海皇都提供好多元化嘅美食畀大家選擇,即LIKE海皇專頁玩遊戲有機會得獎! 嘩!而家喺THE GULU app買個期間限定嘅GULU餐都係$29咋!餐入面有皮蛋瘦肉粥、油炸鬼同埋豆漿,係咪抵到你唔信呢?優惠期至4月18日咋,買多幾套密密食啦! #有著數 #快快手
Ad format Image Image Image
Categories Restaurant Restaurant Restaurant
Duration 1 days 1 days 1 days
Like 25 14 21

海皇 Ocean Empire Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “海皇 Ocean Empire” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“海皇 Ocean Empire” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “海皇 Ocean Empire” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 海皇 Ocean Empire 海皇 Ocean Empire 海皇 Ocean Empire
Ad text  天氣咁熱係咪想搵啲開胃嘢食呢?海皇新出嘅「紅卜卜的番茄」最啱大家!酸甜番茄湯配爽滑米線,yummy! #壽桃牌全力支持 #午茶市供應  相信大家都知除咗粥品同中式小食之外,海皇都提供好多元化嘅美食畀大家選擇,即LIKE海皇專頁玩遊戲有機會得獎!  嘩!而家喺THE GULU app買個期間限定嘅GULU餐都係$29咋!餐入面有皮蛋瘦肉粥、油炸鬼同埋豆漿,係咪抵到你唔信呢?優惠期至4月18日咋,買多幾套密密食啦! #有著數 #快快手
Ad type  other  other  other
Ad word count 67  54  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “海皇 Ocean Empire”, the text type used is other to obtain the best ad performance. “海皇 Ocean Empire” can use this copy style more. On the other hand, “海皇 Ocean Empire” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “海皇 Ocean Empire” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “海皇 Ocean Empire” are:N/A,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “海皇 Ocean Empire” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “海皇 Ocean Empire” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “海皇 Ocean Empire” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “海皇 Ocean Empire”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“海皇 Ocean Empire” should put ads in the best time period, so that ads get the most value in a limited time.

Related “海皇 Ocean Empire” ad case study report

If you want to check the best ad case study of other advertisers related to “海皇 Ocean Empire”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “海皇 Ocean Empire”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.