Award-winning Case Study For 海外ZINE By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “海外ZINE”, or large enterprises, they have established a Facebook page for advertising and promotion. “海外ZINE” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “海外ZINE” through the method of adspy!

海外ZINE Facebook ad Introduction by ad spy method

“海外ZINE” introduction:海外ZINEは、海外在住者や異文化を愛する人に贈る、世界のカルチャーショックを紹介するサイト。株式会社トラベロコが運営しています。

“海外ZINE” Facebook ads last run:2020-02-23 04:30:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “海外ZINE” ads data to help “海外ZINE” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “海外ZINE”. In this report, we analyze in detail the best ad cases of “海外ZINE”.

海外ZINE Top3 Ads Case Study:

Advertisers 海外ZINE 海外ZINE 海外ZINE
Ad title 海外ZINE 海外ZINE 196カ国の料理を知るシェフが「世界」を「お弁当」にするとこうなった
Ad text 海外を知って楽しむエンタメマガジン『海外ZINE』! 日本とアルゼンチンで恋した二人 裏千家のメキシコ協会会長の壮絶な人生 ポーランドの田舎町でおにぎり屋をはじめた女性 世界の文化に歴史、だ... 海外を知って楽しむエンタメマガジン『海外ZINE』! 日本とアルゼンチンで恋した二人 裏千家のメキシコ協会会長の壮絶な人生 ポーランドの田舎町でおにぎり屋をはじめた女性 世界の文化に歴史、だ... 「お弁当」に世界の料理を詰めるとどうなる?レシピ本で3万部という異例のヒットを飛ばした、「全196ヵ国おうちで作れる世界のレシピ」を手掛けたシェフ・本山尚義さんが制作!タイ、インド、フランス、ブ...
Ad format Image Image Image
Categories News & Media Website News & Media Website News & Media Website
Duration 142 days 3 days 3 days
Like 5175 170 64

海外ZINE Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “海外ZINE” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“海外ZINE” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “海外ZINE” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 海外ZINE 海外ZINE 196カ国の料理を知るシェフが「世界」を「お弁当」にするとこうなった
Ad text  海外を知って楽しむエンタメマガジン『海外ZINE』! 日本とアルゼンチンで恋した二人 裏千家のメキシコ協会会長の壮絶な人生 ポーランドの田舎町でおにぎり屋をはじめた女性 世界の文化に歴史、だ...  海外を知って楽しむエンタメマガジン『海外ZINE』! 日本とアルゼンチンで恋した二人 裏千家のメキシコ協会会長の壮絶な人生 ポーランドの田舎町でおにぎり屋をはじめた女性 世界の文化に歴史、だ...  「お弁当」に世界の料理を詰めるとどうなる?レシピ本で3万部という異例のヒットを飛ばした、「全196ヵ国おうちで作れる世界のレシピ」を手掛けたシェフ・本山尚義さんが制作!タイ、インド、フランス、ブ...
Ad type  other  other  other
Ad word count 111  111  114

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “海外ZINE”, the text type used is other to obtain the best ad performance. “海外ZINE” can use this copy style more. On the other hand, “海外ZINE” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “海外ZINE” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “海外ZINE” are:LIKE_PAGE,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “海外ZINE” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “海外ZINE” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “海外ZINE” top 3 ads schedules are: 142 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “海外ZINE”‘s top 1 ad duration is 142 days. Every advertisement has a life cycle.
“海外ZINE” should put ads in the best time period, so that ads get the most value in a limited time.

Related “海外ZINE” ad case study report

If you want to check the best ad case study of other advertisers related to “海外ZINE”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “海外ZINE”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.