Award-winning Case Study For 旅知網 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “旅知網”, or large enterprises, they have established a Facebook page for advertising and promotion. “旅知網” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “旅知網” through the method of adspy!

旅知網 Facebook ad Introduction by ad spy method

“旅知網” introduction:旅知透過獨家搜尋技術,推薦您最超值的機票和飯店,幫助您輕鬆省錢環遊全世界。 旅知官網

“旅知網” Facebook ads last run:2020-02-17 09:04:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “旅知網” ads data to help “旅知網” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “旅知網”. In this report, we analyze in detail the best ad cases of “旅知網”.

旅知網 Top3 Ads Case Study:

Advertisers 旅知網 旅知網 旅知網
Ad title 旅知-斯里蘭卡 斯里蘭卡旅遊講座 旅知網
Ad text [犒賞自己企劃] 愛住五星飯店,愛吃好料,愛大海,愛動物的,斯里蘭卡絕對是你的天堂。十日經典品味團,早鳥報名第二人最高減 15,000,機位有限,現在就加 LINE 報名 (ID:@tripno... 內行人領路,佛教國家不僅震撼人心的大佛,包船出海欣賞30公尺大的藍鯨濺起的浪花,會讓你的旅程更加豐富難忘! [過年免塞車、免洗碗筷] 1/24 (除夕) 出發,最後保留席,搭乘新加坡航空,全程住五星飯店,造訪野生動物園、五座世界遺產,9 天斯里蘭卡品味遊,第二人狂減 12,000。 詳細行程 >> h...
Ad format Image Image Image
Categories other other other
Duration 6 days 1 days 9 days
Like 2253 89 10689

旅知網 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “旅知網” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“旅知網” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “旅知網” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 旅知-斯里蘭卡 斯里蘭卡旅遊講座 旅知網
Ad text  [犒賞自己企劃] 愛住五星飯店,愛吃好料,愛大海,愛動物的,斯里蘭卡絕對是你的天堂。十日經典品味團,早鳥報名第二人最高減 15,000,機位有限,現在就加 LINE 報名 (ID:@tripno...  內行人領路,佛教國家不僅震撼人心的大佛,包船出海欣賞30公尺大的藍鯨濺起的浪花,會讓你的旅程更加豐富難忘!  [過年免塞車、免洗碗筷] 1/24 (除夕) 出發,最後保留席,搭乘新加坡航空,全程住五星飯店,造訪野生動物園、五座世界遺產,9 天斯里蘭卡品味遊,第二人狂減 12,000。 詳細行程 >> h...
Ad type  other  other  other
Ad word count 143  53  161

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “旅知網”, the text type used is other to obtain the best ad performance. “旅知網” can use this copy style more. On the other hand, “旅知網” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “旅知網” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “旅知網” are:N/A,BUY_TICKETS,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “旅知網” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “旅知網” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “旅知網” top 3 ads schedules are: 6 days,1 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “旅知網”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“旅知網” should put ads in the best time period, so that ads get the most value in a limited time.

Related “旅知網” ad case study report

If you want to check the best ad case study of other advertisers related to “旅知網”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “旅知網”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.