Award-winning Case Study For 新Monday By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “新Monday”, or large enterprises, they have established a Facebook page for advertising and promotion. “新Monday” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “新Monday” through the method of adspy!

新Monday Facebook ad Introduction by ad spy method

“新Monday” introduction:新Monday.流行文化資訊集散地

“新Monday” Facebook ads last run:2020-01-24 18:36:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “新Monday” ads data to help “新Monday” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “新Monday”. In this report, we analyze in detail the best ad cases of “新Monday”.

新Monday Top3 Ads Case Study:

Advertisers 新Monday 新Monday 新Monday
Ad title Ảnh từ bài viết của 新Monday 【蕭叔叔、古仔有正嘢介紹!】戶戶送Deliveroo x 麥當勞新年特別版套餐 立即Click入為煲劇馬拉松做好準備~
Ad text 【超準性格測試】一秒睇穿你嘅消費習慣! 早前網上流傳一個超準性格測試,只要打開手板睇下指距,就知道你嘅性格特徵,仲可以分析你嘅消費習慣添! #HSBC #FlexInvest *以上內容... 【蕭叔叔、古仔有正嘢介紹!】戶戶送Deliveroo x 麥當勞新年特別版套餐 新年唔想出街但又驚無得叫外賣?唔一定要食傳統過年食品嘅~即刻上 戶戶送 Deliveroo 訂購 McDona... 【#假期煲劇話咁易】 Weekend 想輕輕鬆鬆宅喺家煲 Netflix,一個流暢嘅家居寬頻又點少得!而家用 CMHK 1000M 家居寬頻優惠月費只需 $108(原價$138),仲送ONE G...
Ad format Image Video Image
Categories other other other
Duration 7 days 1 days 1 days
Like 176 166 30

新Monday Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “新Monday” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“新Monday” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “新Monday” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ảnh từ bài viết của 新Monday 【蕭叔叔、古仔有正嘢介紹!】戶戶送Deliveroo x 麥當勞新年特別版套餐 立即Click入為煲劇馬拉松做好準備~
Ad text  【超準性格測試】一秒睇穿你嘅消費習慣! 早前網上流傳一個超準性格測試,只要打開手板睇下指距,就知道你嘅性格特徵,仲可以分析你嘅消費習慣添! #HSBC #FlexInvest *以上內容...  【蕭叔叔、古仔有正嘢介紹!】戶戶送Deliveroo x 麥當勞新年特別版套餐 新年唔想出街但又驚無得叫外賣?唔一定要食傳統過年食品嘅~即刻上 戶戶送 Deliveroo 訂購 McDona...  【#假期煲劇話咁易】 Weekend 想輕輕鬆鬆宅喺家煲 Netflix,一個流暢嘅家居寬頻又點少得!而家用 CMHK 1000M 家居寬頻優惠月費只需 $108(原價$138),仲送ONE G...
Ad type  other  other  other
Ad word count 107  401  369

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “新Monday”, the text type used is other to obtain the best ad performance. “新Monday” can use this copy style more. On the other hand, “新Monday” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “新Monday” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “新Monday” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “新Monday” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “新Monday” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “新Monday” top 3 ads schedules are: 7 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “新Monday”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“新Monday” should put ads in the best time period, so that ads get the most value in a limited time.

Related “新Monday” ad case study report

If you want to check the best ad case study of other advertisers related to “新Monday”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “新Monday”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.