Award-winning Case Study For 文案人 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “文案人”, or large enterprises, they have established a Facebook page for advertising and promotion. “文案人” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “文案人” through the method of adspy!

文案人 Facebook ad Introduction by ad spy method

“文案人” introduction:如果你相信一篇文案可以帮助你打开一个陌生市场,那你岂能不关注近年来以网络营销写意过日子的马来西亚#1位中文直复式营销文案专家!

“文案人” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “文案人” ads data to help “文案人” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “文案人”. In this report, we analyze in detail the best ad cases of “文案人”.

文案人 Top3 Ads Case Study:

Advertisers 文案人 文案人 文案人
Ad title 如何从默默无闻走到家喻户晓,从无人问津做到供不应求! 如何让自己在2019年再创高峰 如何在2019年找到你的突破口?
Ad text #各位创业家,您好! 如果你不希望业绩一年不如一年,甚至面临亏损倒闭的危机,那就千万不要走开!因为你错过的不是一篇文章,而是一个可能让你谷底反弹的机会! 你是否一直搞不明白,为何有些产品一发... 各位创业家,你好! 你知道为何你的生意越做越辛苦吗?因为你以为自己在做网络营销,其实你只是把销售搬上网络平台而已。 #更糟糕的是! 99%的人也在做同样的事情,你的机会只是万分之一! 你... #如何在2019年找到你的突破口? “#网络年代简直就是专为文案人而设的黄金年代”~美国文案大师卡尔顿 各位创业家,你好! 首先,如果你和大部分人一样认为文案就是在网络上写写字卖东西,赚取...
Ad format Image Video Video
Categories other Entrepreneur Entrepreneur
Duration 1 days 13 days 1 days
Like 24 4 0

文案人 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “文案人” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“文案人” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “文案人” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 如何从默默无闻走到家喻户晓,从无人问津做到供不应求! 如何让自己在2019年再创高峰 如何在2019年找到你的突破口?
Ad text  #各位创业家,您好! 如果你不希望业绩一年不如一年,甚至面临亏损倒闭的危机,那就千万不要走开!因为你错过的不是一篇文章,而是一个可能让你谷底反弹的机会! 你是否一直搞不明白,为何有些产品一发...  各位创业家,你好! 你知道为何你的生意越做越辛苦吗?因为你以为自己在做网络营销,其实你只是把销售搬上网络平台而已。 #更糟糕的是! 99%的人也在做同样的事情,你的机会只是万分之一! 你...  #如何在2019年找到你的突破口? “#网络年代简直就是专为文案人而设的黄金年代”~美国文案大师卡尔顿 各位创业家,你好! 首先,如果你和大部分人一样认为文案就是在网络上写写字卖东西,赚取...
Ad type  other  other  other
Ad word count 365  789  442

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “文案人”, the text type used is other to obtain the best ad performance. “文案人” can use this copy style more. On the other hand, “文案人” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “文案人” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “文案人” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “文案人” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “文案人” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “文案人” top 3 ads schedules are: 1 days,13 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “文案人”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“文案人” should put ads in the best time period, so that ads get the most value in a limited time.

Related “文案人” ad case study report

If you want to check the best ad case study of other advertisers related to “文案人”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “文案人”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.