Award-winning Case Study For 悠遊卡 EasyCard By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “悠遊卡 EasyCard”, or large enterprises, they have established a Facebook page for advertising and promotion. “悠遊卡 EasyCard” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “悠遊卡 EasyCard” through the method of adspy!

悠遊卡 EasyCard Facebook ad Introduction by ad spy method

“悠遊卡 EasyCard” introduction:悠遊卡新卡資訊、消費優惠,最IN好康都在這。 嗶小額最悠遊! 悠遊卡24小時客服專線: 412-8880 (手機及金馬地區請加02) 悠遊卡客服信箱: service@easycard.com.tw

“悠遊卡 EasyCard” Facebook ads last run:2020-02-17 09:04:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “悠遊卡 EasyCard” ads data to help “悠遊卡 EasyCard” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “悠遊卡 EasyCard”. In this report, we analyze in detail the best ad cases of “悠遊卡 EasyCard”.

悠遊卡 EasyCard Top3 Ads Case Study:

 1st2nd3rd
Advertisers 悠遊卡 EasyCard 悠遊卡 EasyCard 悠遊卡 EasyCard
Ad title 機車加油,10%最給利! 書香滿滿「金石堂書店」!嗶悠遊! 嗶悠遊卡享豬肉滿福堡買一送一
Ad text 全台五大加油站,悠遊卡機車加油,10%最給利! 嗶悠遊卡當季累積滿500元,且綁定『悠遊卡LINE 個人化服務』,即可獲得50元全家購物金⛽! 活動期間,天天持悠遊卡/悠遊聯名卡,於全台可使用... 炎炎夏日的午後走一趟金石堂書店,再次開啟閱讀新視界吧! 9/30前,持悠遊卡/悠遊聯名卡到金石堂書店單筆扣款滿158元贈送BeBe限量原子筆一隻。 悠遊卡在手~優惠隨時有!   #悠遊卡 #悠... ✨麥胞都知道!✨ 麥當勞早餐最受歡迎的『滿福系列』一年賣出2千6百萬個!! 麥胞今天早餐吃滿福堡了沒~ 即日起~9/3止,憑在麥當勞餐廳用悠遊卡消費的交易明細(乙張),享豬肉滿福堡買一送一(優惠...
CTA type LEARN_MORE N/A LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 24 18 210

悠遊卡 EasyCard Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “悠遊卡 EasyCard” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“悠遊卡 EasyCard” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “悠遊卡 EasyCard” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 機車加油,10%最給利! 書香滿滿「金石堂書店」!嗶悠遊! 嗶悠遊卡享豬肉滿福堡買一送一
Ad text  全台五大加油站,悠遊卡機車加油,10%最給利! 嗶悠遊卡當季累積滿500元,且綁定『悠遊卡LINE 個人化服務』,即可獲得50元全家購物金⛽! 活動期間,天天持悠遊卡/悠遊聯名卡,於全台可使用...  炎炎夏日的午後走一趟金石堂書店,再次開啟閱讀新視界吧! 9/30前,持悠遊卡/悠遊聯名卡到金石堂書店單筆扣款滿158元贈送BeBe限量原子筆一隻。 悠遊卡在手~優惠隨時有!   #悠遊卡 #悠...  ✨麥胞都知道!✨ 麥當勞早餐最受歡迎的『滿福系列』一年賣出2千6百萬個!! 麥胞今天早餐吃滿福堡了沒~ 即日起~9/3止,憑在麥當勞餐廳用悠遊卡消費的交易明細(乙張),享豬肉滿福堡買一送一(優惠...
Ad type  other  other  other
Ad word count 453  108  161

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “悠遊卡 EasyCard”, the text type used is other to obtain the best ad performance. “悠遊卡 EasyCard” can use this copy style more. On the other hand, “悠遊卡 EasyCard” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “悠遊卡 EasyCard” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “悠遊卡 EasyCard” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “悠遊卡 EasyCard” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “悠遊卡 EasyCard” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “悠遊卡 EasyCard” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “悠遊卡 EasyCard”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“悠遊卡 EasyCard” should put ads in the best time period, so that ads get the most value in a limited time.

Related “悠遊卡 EasyCard” ad case study report

If you want to check the best ad case study of other advertisers related to “悠遊卡 EasyCard”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “悠遊卡 EasyCard”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.