Award-winning Case Study For 康健人壽 Cigna Taiwan By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “康健人壽 Cigna Taiwan”, or large enterprises, they have established a Facebook page for advertising and promotion. “康健人壽 Cigna Taiwan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “康健人壽 Cigna Taiwan” through the method of adspy!

康健人壽 Cigna Taiwan Facebook ad Introduction by ad spy method

“康健人壽 Cigna Taiwan” introduction:康健生活,就是我們致力追求的健康、財富與心靈層面的健全與富足。 康健人壽希望能用支持與關懷,陪伴你在追求康健生活的不同階段人生旅途上,獲得安全感和穩健的財務保障。

“康健人壽 Cigna Taiwan” Facebook ads last run:2020-02-17 09:48:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “康健人壽 Cigna Taiwan” ads data to help “康健人壽 Cigna Taiwan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “康健人壽 Cigna Taiwan”. In this report, we analyze in detail the best ad cases of “康健人壽 Cigna Taiwan”.

康健人壽 Cigna Taiwan Top3 Ads Case Study:

 1st2nd3rd
Advertisers 康健人壽 Cigna Taiwan 康健人壽 Cigna Taiwan 康健人壽 Cigna Taiwan
Ad title 補足熟齡保障,50 - 80 歲都能投保! 門診、住院、手術、醫材全保 門診、住院、手術、醫材全保
Ad text 一起來檢視銀髮族健康口訣: 「吃得下、走得動、看得清」 還在苦惱如何挑選最適合的全方位醫療保障嗎? 除了住院、手術、身故外,更重要別忽略: 【老人常見四大醫材補助】 人工水晶體 / 人工髖關節 ... 銅板價定期醫療險!花費小,但不簡單! 一天不到「20元」 ,個人百萬醫療帳戶 住院、手術都有給付,最高3萬 四大人工醫材每次補助5萬 >> 看CP值就該看: https://www.cign... 銅板價定期醫療險!花費小,但不簡單! 一天不到「20元」 ,個人百萬醫療帳戶 住院、手術都有給付,最高3萬 四大人工醫材每次補助5萬 >> 看CP值就該看: https://www.cign...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 2 days 1 days 1 days
Like 515 73 801

康健人壽 Cigna Taiwan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “康健人壽 Cigna Taiwan” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“康健人壽 Cigna Taiwan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “康健人壽 Cigna Taiwan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 補足熟齡保障,50 - 80 歲都能投保! 門診、住院、手術、醫材全保 門診、住院、手術、醫材全保
Ad text  一起來檢視銀髮族健康口訣: 「吃得下、走得動、看得清」 還在苦惱如何挑選最適合的全方位醫療保障嗎? 除了住院、手術、身故外,更重要別忽略: 【老人常見四大醫材補助】 人工水晶體 / 人工髖關節 ...  銅板價定期醫療險!花費小,但不簡單! 一天不到「20元」 ,個人百萬醫療帳戶 住院、手術都有給付,最高3萬 四大人工醫材每次補助5萬 >> 看CP值就該看: https://www.cign...  銅板價定期醫療險!花費小,但不簡單! 一天不到「20元」 ,個人百萬醫療帳戶 住院、手術都有給付,最高3萬 四大人工醫材每次補助5萬 >> 看CP值就該看: https://www.cign...
Ad type  other  other  other
Ad word count 170  158  158

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “康健人壽 Cigna Taiwan”, the text type used is other to obtain the best ad performance. “康健人壽 Cigna Taiwan” can use this copy style more. On the other hand, “康健人壽 Cigna Taiwan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “康健人壽 Cigna Taiwan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “康健人壽 Cigna Taiwan” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “康健人壽 Cigna Taiwan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “康健人壽 Cigna Taiwan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “康健人壽 Cigna Taiwan” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “康健人壽 Cigna Taiwan”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“康健人壽 Cigna Taiwan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “康健人壽 Cigna Taiwan” ad case study report

If you want to check the best ad case study of other advertisers related to “康健人壽 Cigna Taiwan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “康健人壽 Cigna Taiwan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.