Award-winning Case Study For 左岸咖啡館 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “左岸咖啡館”, or large enterprises, they have established a Facebook page for advertising and promotion. “左岸咖啡館” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “左岸咖啡館” through the method of adspy!

左岸咖啡館 Facebook ad Introduction by ad spy method

“左岸咖啡館” introduction:成就法式浪漫的杯裝咖啡,我在左岸咖啡館

“左岸咖啡館” Facebook ads last run:2020-02-21 14:46:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “左岸咖啡館” ads data to help “左岸咖啡館” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “左岸咖啡館”. In this report, we analyze in detail the best ad cases of “左岸咖啡館”.

左岸咖啡館 Top3 Ads Case Study:

Advertisers 左岸咖啡館 左岸咖啡館 左岸咖啡館
Ad title 《法國人說》【chapter 02-約會之後篇】 【左岸咖啡館 | 左岸於河岸,留言】蘇珮卿 【左岸咖啡館 | 左岸於河岸,留言】全新跨界創作計劃
Ad text  【#左岸於河岸留言:蘇珮卿】 曾參與幾米音樂劇「向左走向右走」的演出, 入圍過台灣各大音樂獎項, 舉凡金曲獎至金音獎的豎琴女神 蘇珮卿 Paige Su 。 - 時而吟詠情歌,時而撥動琴弦, ... 在咖啡香氣裡,一段屬於你的藝文時光。 - 左岸咖啡館X河岸留言 首度跨界推出 「左岸於河岸,留言」音樂創作計劃! - 將音符藏於杯身, 讓美好音樂隨時隨地, 陪伴你,在每個品嚐左岸的時刻。 ...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other Food & Beverage Company Food & Beverage Company
Duration 1 days 1 days 42 days
Like 0 25 253

左岸咖啡館 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “左岸咖啡館” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“左岸咖啡館” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “左岸咖啡館” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 《法國人說》【chapter 02-約會之後篇】 【左岸咖啡館 | 左岸於河岸,留言】蘇珮卿 【左岸咖啡館 | 左岸於河岸,留言】全新跨界創作計劃
Ad text    【#左岸於河岸留言:蘇珮卿】 曾參與幾米音樂劇「向左走向右走」的演出, 入圍過台灣各大音樂獎項, 舉凡金曲獎至金音獎的豎琴女神 蘇珮卿 Paige Su 。 - 時而吟詠情歌,時而撥動琴弦, ...  在咖啡香氣裡,一段屬於你的藝文時光。 - 左岸咖啡館X河岸留言 首度跨界推出 「左岸於河岸,留言」音樂創作計劃! - 將音符藏於杯身, 讓美好音樂隨時隨地, 陪伴你,在每個品嚐左岸的時刻。 ...
Ad type  other  other  other
Ad word count 0  176  147

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “左岸咖啡館”, the text type used is other to obtain the best ad performance. “左岸咖啡館” can use this copy style more. On the other hand, “左岸咖啡館” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “左岸咖啡館” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “左岸咖啡館” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “左岸咖啡館” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “左岸咖啡館” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “左岸咖啡館” top 3 ads schedules are: 1 days,1 days, and 42 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “左岸咖啡館”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“左岸咖啡館” should put ads in the best time period, so that ads get the most value in a limited time.

Related “左岸咖啡館” ad case study report

If you want to check the best ad case study of other advertisers related to “左岸咖啡館”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “左岸咖啡館”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.