Award-winning Case Study For 天下雜誌 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “天下雜誌”, or large enterprises, they have established a Facebook page for advertising and promotion. “天下雜誌” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “天下雜誌” through the method of adspy!

天下雜誌 Facebook ad Introduction by ad spy method

“天下雜誌” introduction:天下雜誌 - 每天提供深度時事分析、全球趨勢脈動、企業經營智慧,幫您掌握最領先的觀念。官網

“天下雜誌” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “天下雜誌” ads data to help “天下雜誌” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “天下雜誌”. In this report, we analyze in detail the best ad cases of “天下雜誌”.

天下雜誌 Top3 Ads Case Study:

Advertisers 天下雜誌 天下雜誌 天下雜誌
Ad title 天下雜誌 天下數位全閱讀│首購享前三個月優惠價$399,立即開通 >> 天下雜誌
Ad text 【武漢肺炎席捲全球,台灣下一步該怎麼走?】 肺炎疫情不斷升溫,如今台灣更傳出首例死亡案例,全民的緊張情緒再度升溫。 另一方面,作為全球工廠的中國,眼看復工之日遙遙無期,也讓全球經濟如臨大敵。... 【混亂的時代,你需要清澈的判斷力】 在資訊爆炸、假新聞充斥的時刻,《天下》為你釐清真相、掌握關鍵趨勢。 無限暢讀歷年雜誌與網路即時新聞,首次訂閱享三個月體驗價$399 (原價$249/月) ... 【一張照片的新聞幕後:家 真的是最好的歸宿】 停機坪是飛航管制區,只有極少數報社有機場記者,如果要進入必須於兩周前提出申請。武漢包機從確認到飛回只有24小時不到,要如何拍攝到畫面? 答案是:...
Ad format Carousel Image Carousel
Categories other other other
Duration 8 days 12 days 9 days
Like 289 839 284

天下雜誌 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “天下雜誌” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“天下雜誌” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “天下雜誌” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 天下雜誌 天下數位全閱讀│首購享前三個月優惠價$399,立即開通 >> 天下雜誌
Ad text  【武漢肺炎席捲全球,台灣下一步該怎麼走?】 肺炎疫情不斷升溫,如今台灣更傳出首例死亡案例,全民的緊張情緒再度升溫。 另一方面,作為全球工廠的中國,眼看復工之日遙遙無期,也讓全球經濟如臨大敵。...  【混亂的時代,你需要清澈的判斷力】 在資訊爆炸、假新聞充斥的時刻,《天下》為你釐清真相、掌握關鍵趨勢。 無限暢讀歷年雜誌與網路即時新聞,首次訂閱享三個月體驗價$399 (原價$249/月) ...  【一張照片的新聞幕後:家 真的是最好的歸宿】 停機坪是飛航管制區,只有極少數報社有機場記者,如果要進入必須於兩周前提出申請。武漢包機從確認到飛回只有24小時不到,要如何拍攝到畫面? 答案是:...
Ad type  other  other  other
Ad word count 182  127  342

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “天下雜誌”, the text type used is other to obtain the best ad performance. “天下雜誌” can use this copy style more. On the other hand, “天下雜誌” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “天下雜誌” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “天下雜誌” are:WATCH_MORE,SUBSCRIBE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “天下雜誌” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “天下雜誌” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “天下雜誌” top 3 ads schedules are: 8 days,12 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “天下雜誌”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“天下雜誌” should put ads in the best time period, so that ads get the most value in a limited time.

Related “天下雜誌” ad case study report

If you want to check the best ad case study of other advertisers related to “天下雜誌”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “天下雜誌”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.