台灣高鐵 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “台灣高鐵” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “台灣高鐵” ads and analyzes advertising data to help “台灣高鐵” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “台灣高鐵”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “台灣高鐵”.

台灣高鐵 Facebook adspy

“台灣高鐵” introduction:歡迎來到台灣高鐵官方Facebook粉絲專頁! Welcome to the official Taiwan High Speed Rail facebook page.

“台灣高鐵” Facebook ads last run:2020-02-17 05:20:32

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers 台灣高鐵 台灣高鐵 台灣高鐵
Ad title 搭高鐵送住宿 入座即入住! 算算看!天才也算不準的家庭數學題 暑假高雄2日親子遊只要$1,990起!
Ad text 【搭高鐵送住宿 入座即入住】 嘴角失守的價格,買到剁手指的價值,顛覆你對高鐵旅遊的想像! #高鐵假期 祭出超狂優惠 「買高鐵車票,送住宿還含早餐!」 全台由北到南,13家質感飯店想住哪就住哪 二... 【天才都未必算得出來! 家庭の數學題】 15歲的國三小美,和17歲高二的哥哥小明 要跟爸媽從台北去高雄玩啦! 已知最後一天爸爸身上只剩5600元, 但回程要買4張高鐵票, 還要幫小姨子買烏魚子... 來來來,暑假全家跟著高鐵最好玩 高鐵線上旅展搶先開跑,讓你提早規劃與孩子的幸福暑假! 5/31前早鳥預訂親子行程就送親子體驗活動 或享房型升等、免費早餐等超值優惠! 旅遊神助攻包,帶孩子一路玩夏...
CTA type LEARN_MORE LEARN_MORE SHOP_NOW
Ad format Image Image Image
Categories other other Transportation Service
Duration 5 days 8 days 1 days
Like 960 2270 26

台灣高鐵 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “台灣高鐵” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title搭高鐵送住宿 入座即入住!算算看!天才也算不準的家庭數學題暑假高雄2日親子遊只要$1,990起!
Ad text 【搭高鐵送住宿 入座即入住】 嘴角失守的價格,買到剁手指的價值,顛覆你對高鐵旅遊的想像! #高鐵假期 祭出超狂優惠 「買高鐵車票,送住宿還含早餐!」 全台由北到南,13家質感飯店想住哪就住哪 二... 【天才都未必算得出來! 家庭の數學題】 15歲的國三小美,和17歲高二的哥哥小明 要跟爸媽從台北去高雄玩啦! 已知最後一天爸爸身上只剩5600元, 但回程要買4張高鐵票, 還要幫小姨子買烏魚子... 來來來,暑假全家跟著高鐵最好玩 高鐵線上旅展搶先開跑,讓你提早規劃與孩子的幸福暑假! 5/31前早鳥預訂親子行程就送親子體驗活動 或享房型升等、免費早餐等超值優惠! 旅遊神助攻包,帶孩子一路玩夏...
Ad type other other other
Ad word count208 309 387

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “台灣高鐵”, the text type used is other to obtain the best advertising results. “台灣高鐵” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “台灣高鐵” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “台灣高鐵” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“台灣高鐵” When Facebook ads are placed on Facebook, the ad schedules are 5 days,8 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “台灣高鐵”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.