Award-winning Case Study For ママリ-mamari- By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ママリ-mamari-”, or large enterprises, they have established a Facebook page for advertising and promotion. “ママリ-mamari-” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ママリ-mamari-” through the method of adspy!

ママリ-mamari- Facebook ad Introduction by ad spy method

“ママリ-mamari-” introduction:※facebook内にてお送りいただいたメッセージやコメントは、返信を差し上げていない場合もございます。何卒ご了承ください。

“ママリ-mamari-” Facebook ads last run:2020-01-24 18:25:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ママリ-mamari-” ads data to help “ママリ-mamari-” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ママリ-mamari-”. In this report, we analyze in detail the best ad cases of “ママリ-mamari-”.

ママリ-mamari- Top3 Ads Case Study:

 1st2nd3rd
Advertisers ママリ-mamari- ママリ-mamari- ママリ-mamari-
Ad title 妊娠・妊活中や出産後の子育てに関する悩み/質問なら 妊娠・妊活中や出産後の子育てに関する悩み/質問なら 妊娠・妊活中や出産後の子育てに関する悩み/質問なら
Ad text 妊娠・出産・子育て・妊活の疑問・悩みを相談できる ママの3人に1人が使ってるママ専用のQ&Aアプリ「ママリ」! 質問が被ってもOK 先輩ママが優しく答えてくれます。 質問や検索で、月に200... 妊娠・出産・子育て・妊活の疑問・悩みを相談できる ママの3人に1人が使ってるママ専用のQ&Aアプリ「ママリ」! 質問が被ってもOK 先輩ママが優しく答えてくれます。 質問や検索で、月に200... 妊娠・出産・子育て・妊活の疑問・悩みを相談できる ママの3人に1人が使ってるママ専用のQ&Aアプリ「ママリ」! 質問が被ってもOK 先輩ママが優しく答えてくれます。 質問や検索で、月に250...
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Carousel Carousel Carousel
Categories Website Website Website
Duration 30 days 14 days 108 days
Like 0 0 0

ママリ-mamari- Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ママリ-mamari-” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ママリ-mamari-” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ママリ-mamari-” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 妊娠・妊活中や出産後の子育てに関する悩み/質問なら 妊娠・妊活中や出産後の子育てに関する悩み/質問なら 妊娠・妊活中や出産後の子育てに関する悩み/質問なら
Ad text  妊娠・出産・子育て・妊活の疑問・悩みを相談できる ママの3人に1人が使ってるママ専用のQ&Aアプリ「ママリ」! 質問が被ってもOK 先輩ママが優しく答えてくれます。 質問や検索で、月に200...  妊娠・出産・子育て・妊活の疑問・悩みを相談できる ママの3人に1人が使ってるママ専用のQ&Aアプリ「ママリ」! 質問が被ってもOK 先輩ママが優しく答えてくれます。 質問や検索で、月に200...  妊娠・出産・子育て・妊活の疑問・悩みを相談できる ママの3人に1人が使ってるママ専用のQ&Aアプリ「ママリ」! 質問が被ってもOK 先輩ママが優しく答えてくれます。 質問や検索で、月に250...
Ad type  other  other  other
Ad word count 142  142  142

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ママリ-mamari-”, the text type used is other to obtain the best ad performance. “ママリ-mamari-” can use this copy style more. On the other hand, “ママリ-mamari-” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ママリ-mamari-” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ママリ-mamari-” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “ママリ-mamari-” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ママリ-mamari-” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ママリ-mamari-” top 3 ads schedules are: 30 days,14 days, and 108 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ママリ-mamari-”‘s top 1 ad duration is 30 days. Every advertisement has a life cycle.
“ママリ-mamari-” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ママリ-mamari-” ad case study report

If you want to check the best ad case study of other advertisers related to “ママリ-mamari-”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ママリ-mamari-”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.