Award-winning Case Study For カロリーメイト By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “カロリーメイト”, or large enterprises, they have established a Facebook page for advertising and promotion. “カロリーメイト” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “カロリーメイト” through the method of adspy!

カロリーメイト Facebook ad Introduction by ad spy method

“カロリーメイト” introduction:大塚製薬株式会社 カロリーメイト公式facebookページ 。

“カロリーメイト” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “カロリーメイト” ads data to help “カロリーメイト” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “カロリーメイト”. In this report, we analyze in detail the best ad cases of “カロリーメイト”.

カロリーメイト Top3 Ads Case Study:

Advertisers カロリーメイト カロリーメイト カロリーメイト
Ad title Timeline Photos Timeline Photos カロリーメイトCM|「考えつづける人」篇 60秒
Ad text 【#カロリーメイト365】 いつも朝ごはんは何を食べていますか? 簡単に済ませる方も多いと思いますが、「トーストとコーヒーだけ」だと、糖質だけに栄養が偏ってしまいます。 カロリーメイトには、身体... もうすぐゴールデンウィークですね! 今年の連休はどのように過ごしますか? 旅行や帰省、イベントなど、ぜひカロリーメイトもお供できるとうれしいです! カロリーメイトの新CM『考えつづける人』篇。TVなどでもうご覧になりましたか? オーストラリアの砂漠を舞台に、「サカナクション」山口一郎さんの楽曲制作時の心象風景を映像化しました。 特設サイト...
CTA type N/A N/A N/A
Ad format Image Image Video
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 1 days 1 days
Like 1844 1769 74

カロリーメイト Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “カロリーメイト” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“カロリーメイト” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “カロリーメイト” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Timeline Photos カロリーメイトCM|「考えつづける人」篇 60秒
Ad text  【#カロリーメイト365】 いつも朝ごはんは何を食べていますか? 簡単に済ませる方も多いと思いますが、「トーストとコーヒーだけ」だと、糖質だけに栄養が偏ってしまいます。 カロリーメイトには、身体...  もうすぐゴールデンウィークですね! 今年の連休はどのように過ごしますか? 旅行や帰省、イベントなど、ぜひカロリーメイトもお供できるとうれしいです!  カロリーメイトの新CM『考えつづける人』篇。TVなどでもうご覧になりましたか? オーストラリアの砂漠を舞台に、「サカナクション」山口一郎さんの楽曲制作時の心象風景を映像化しました。 特設サイト...
Ad type  other  other  other
Ad word count 236  74  170

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “カロリーメイト”, the text type used is other to obtain the best ad performance. “カロリーメイト” can use this copy style more. On the other hand, “カロリーメイト” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “カロリーメイト” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “カロリーメイト” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “カロリーメイト” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “カロリーメイト” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “カロリーメイト” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “カロリーメイト”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“カロリーメイト” should put ads in the best time period, so that ads get the most value in a limited time.

Related “カロリーメイト” ad case study report

If you want to check the best ad case study of other advertisers related to “カロリーメイト”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “カロリーメイト”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.