Award-winning Case Study For イケア・ジャパン (IKEA Japan) By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “イケア・ジャパン (IKEA Japan)”, or large enterprises, they have established a Facebook page for advertising and promotion. “イケア・ジャパン (IKEA Japan)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “イケア・ジャパン (IKEA Japan)” through the method of adspy!

イケア・ジャパン (IKEA Japan) Facebook ad Introduction by ad spy method

“イケア・ジャパン (IKEA Japan)” introduction:イケア・ジャパン公式Facebookページ

“イケア・ジャパン (IKEA Japan)” Facebook ads last run:2020-01-24 18:29:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “イケア・ジャパン (IKEA Japan)” ads data to help “イケア・ジャパン (IKEA Japan)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “イケア・ジャパン (IKEA Japan)”. In this report, we analyze in detail the best ad cases of “イケア・ジャパン (IKEA Japan)”.

イケア・ジャパン (IKEA Japan) Top3 Ads Case Study:

Advertisers イケア・ジャパン (IKEA Japan) イケア・ジャパン (IKEA Japan) イケア・ジャパン (IKEA Japan)
Ad title 太陽の下のリビング イケア・ジャパン (IKEA Japan) 太陽の下のリビング
Ad text ピクニックの楽しさ広げよう。 空の下で食事したい人も、思いきりくつろぎたい人も、みんながもっと楽しめるピクニックをイケアで叶えよう。 #イケア #IKEA #ピクニック ✨抹茶 スイーツフェア開催中✨ 期間:2019年4月25日(木)~6月2日(日) 時間 11:00~20:30(ラストオーダー) 場所:2階イケアレストラン&カフェ、1階ビストロ、スウェーデン... バルコニーはもうひとつのリビング。 他のお部屋に負けないくらい、もっと素敵な空間にするアイデアをイケアで見つけて、あなたもバルコ二ストに。 #イケア #IKEA #バルコニー #バルコニスト
Ad format Carousel Carousel Carousel
Categories Retail Company Retail Company Retail Company
Duration 1 days 1 days 1 days
Like 139 13 190

イケア・ジャパン (IKEA Japan) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “イケア・ジャパン (IKEA Japan)” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“イケア・ジャパン (IKEA Japan)” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “イケア・ジャパン (IKEA Japan)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 太陽の下のリビング イケア・ジャパン (IKEA Japan) 太陽の下のリビング
Ad text  ピクニックの楽しさ広げよう。 空の下で食事したい人も、思いきりくつろぎたい人も、みんながもっと楽しめるピクニックをイケアで叶えよう。 #イケア #IKEA #ピクニック  ✨抹茶 スイーツフェア開催中✨ 期間:2019年4月25日(木)~6月2日(日) 時間 11:00~20:30(ラストオーダー) 場所:2階イケアレストラン&カフェ、1階ビストロ、スウェーデン...  バルコニーはもうひとつのリビング。 他のお部屋に負けないくらい、もっと素敵な空間にするアイデアをイケアで見つけて、あなたもバルコ二ストに。 #イケア #IKEA #バルコニー #バルコニスト
Ad type  other  other  other
Ad word count 84  278  95

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “イケア・ジャパン (IKEA Japan)”, the text type used is other to obtain the best ad performance. “イケア・ジャパン (IKEA Japan)” can use this copy style more. On the other hand, “イケア・ジャパン (IKEA Japan)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “イケア・ジャパン (IKEA Japan)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “イケア・ジャパン (IKEA Japan)” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “イケア・ジャパン (IKEA Japan)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “イケア・ジャパン (IKEA Japan)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “イケア・ジャパン (IKEA Japan)” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “イケア・ジャパン (IKEA Japan)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“イケア・ジャパン (IKEA Japan)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “イケア・ジャパン (IKEA Japan)” ad case study report

If you want to check the best ad case study of other advertisers related to “イケア・ジャパン (IKEA Japan)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “イケア・ジャパン (IKEA Japan)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.