Award-winning Case Study For קוקה-קולה By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “קוקה-קולה”, or large enterprises, they have established a Facebook page for advertising and promotion. “קוקה-קולה” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “קוקה-קולה” through the method of adspy!

קוקה-קולה Facebook ad Introduction by ad spy method

“קוקה-קולה” introduction:ניתן להרשם למרכז המבקרים שלנו דרך האתר: או בטלפון: 1800-596-596 חוקי הבית:

“קוקה-קולה” Facebook ads last run:2020-02-11 01:02:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “קוקה-קולה” ads data to help “קוקה-קולה” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “קוקה-קולה”. In this report, we analyze in detail the best ad cases of “קוקה-קולה”.

קוקה-קולה Top3 Ads Case Study:

Advertisers קוקה-קולה קוקה-קולה קוקה-קולה
Ad title קוקה-קולה קוקה-קולה Coca-Cola
Ad text לפעמים לא צריך להרבות במילים... קוקה-קולה: טעם החיים. לפעמים לא צריך להרבות במילים... קוקה-קולה: טעם החיים. את החורף הקרוב מבלים במרכז המבקרים. אתם מגיעים?
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 10 days
Like 10 15 105

קוקה-קולה Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “קוקה-קולה” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“קוקה-קולה” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “קוקה-קולה” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title קוקה-קולה קוקה-קולה Coca-Cola
Ad text  לפעמים לא צריך להרבות במילים... קוקה-קולה: טעם החיים.  לפעמים לא צריך להרבות במילים... קוקה-קולה: טעם החיים.  את החורף הקרוב מבלים במרכז המבקרים. אתם מגיעים?
Ad type  other  other  other
Ad word count 53  53  47

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “קוקה-קולה”, the text type used is other to obtain the best ad performance. “קוקה-קולה” can use this copy style more. On the other hand, “קוקה-קולה” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “קוקה-קולה” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “קוקה-קולה” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “קוקה-קולה” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “קוקה-קולה” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “קוקה-קולה” top 3 ads schedules are: 1 days,1 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “קוקה-קולה”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“קוקה-קולה” should put ads in the best time period, so that ads get the most value in a limited time.

Related “קוקה-קולה” ad case study report

If you want to check the best ad case study of other advertisers related to “קוקה-קולה”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “קוקה-קולה”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.