Award-winning Case Study For 트립닷컴 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “트립닷컴”, or large enterprises, they have established a Facebook page for advertising and promotion. “트립닷컴” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “트립닷컴” through the method of adspy!

트립닷컴 Facebook ad Introduction by ad spy method

“트립닷컴” introduction:여행이 필요할 때, 트립닷컵

“트립닷컴” Facebook ads last run:2020-02-17 04:16:53

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “트립닷컴” ads data to help “트립닷컴” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “트립닷컴”. In this report, we analyze in detail the best ad cases of “트립닷컴”.

트립닷컴 Top3 Ads Case Study:

Advertisers 트립닷컴 트립닷컴 트립닷컴
Ad title 최저가 항공권 예약은 트립닷컴 ✈ 최저가 항공권 예약은 트립닷컴 ✈ 최저가를 놓치지 마세요!
Ad text 서울→제주 (왕복) 28,400원부터 서울→마닐라 (왕복) 148,800원부터 서울→다낭 (왕복) 155,300원부터 서울→방콕 (왕복) 193,700원부터 서울→후 지밍 (... 서울→제주 (왕복) 28,400원부터 서울→마닐라 (왕복) 148,800원부터 서울→다낭 (왕복) 155,300원부터 서울→방콕 (왕복) 193,700원부터 서울→후 지밍 (... 서울→부산 (편도) 30,508 원부터✈ 서울→제주도 (편도) 16,102 원부터✈ 서울→대구 (편도) 44,085 원부터✈ 서울→호치민 (편도) 80,000 원부터✈ 서울→...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 0 30 261

트립닷컴 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “트립닷컴” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“트립닷컴” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “트립닷컴” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 최저가 항공권 예약은 트립닷컴 ✈ 최저가 항공권 예약은 트립닷컴 ✈ 최저가를 놓치지 마세요!
Ad text  서울→제주 (왕복) 28,400원부터 서울→마닐라 (왕복) 148,800원부터 서울→다낭 (왕복) 155,300원부터 서울→방콕 (왕복) 193,700원부터 서울→후 지밍 (...  서울→제주 (왕복) 28,400원부터 서울→마닐라 (왕복) 148,800원부터 서울→다낭 (왕복) 155,300원부터 서울→방콕 (왕복) 193,700원부터 서울→후 지밍 (...  서울→부산 (편도) 30,508 원부터✈ 서울→제주도 (편도) 16,102 원부터✈ 서울→대구 (편도) 44,085 원부터✈ 서울→호치민 (편도) 80,000 원부터✈ 서울→...
Ad type  other  other  other
Ad word count 192  216  371

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “트립닷컴”, the text type used is other to obtain the best ad performance. “트립닷컴” can use this copy style more. On the other hand, “트립닷컴” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “트립닷컴” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “트립닷컴” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “트립닷컴” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “트립닷컴” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “트립닷컴” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “트립닷컴”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“트립닷컴” should put ads in the best time period, so that ads get the most value in a limited time.

Related “트립닷컴” ad case study report

If you want to check the best ad case study of other advertisers related to “트립닷컴”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “트립닷컴”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.