Award-winning Case Study For 인사이트 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “인사이트”, or large enterprises, they have established a Facebook page for advertising and promotion. “인사이트” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “인사이트” through the method of adspy!

인사이트 Facebook ad Introduction by ad spy method

“인사이트” introduction:온라인 뉴스 <인사이트> 읽고 싶은 뉴스를 가장 빠르고 재미있게 알려주는 인사이트입니다. 뉴스 제보/ newsroom@insight.co.kr 제휴 문의/ master@insight.co.kr

“인사이트” Facebook ads last run:2020-01-19 19:39:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “인사이트” ads data to help “인사이트” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “인사이트”. In this report, we analyze in detail the best ad cases of “인사이트”.

인사이트 Top3 Ads Case Study:

 1st2nd3rd
Advertisers 인사이트 인사이트 인사이트
Ad title 인사이트 소개팅에서 만난 여성 강제로 ‘성폭행’ 하려한 경찰관 <속보> 중국 다녀온 30대 남성 폐렴으로 사망···‘코로나19’ 감염 확인 중
Ad text 세상에서 가장 핫한 뉴스만을 전해드립니다. 국민을 보호해야 할 경찰관이.... 오늘 서울 관악구에서 일어난 일...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories News & Media Website other other
Duration 353 days 1 days 1 days
Like 315574 49 202

인사이트 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “인사이트” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“인사이트” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “인사이트” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 인사이트 소개팅에서 만난 여성 강제로 ‘성폭행’ 하려한 경찰관 <속보> 중국 다녀온 30대 남성 폐렴으로 사망···‘코로나19’ 감염 확인 중
Ad text  세상에서 가장 핫한 뉴스만을 전해드립니다.  국민을 보호해야 할 경찰관이....  오늘 서울 관악구에서 일어난 일...
Ad type  other  other  other
Ad word count 23  19  20

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “인사이트”, the text type used is other to obtain the best ad performance. “인사이트” can use this copy style more. On the other hand, “인사이트” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “인사이트” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “인사이트” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “인사이트” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “인사이트” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “인사이트” top 3 ads schedules are: 353 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “인사이트”‘s top 1 ad duration is 353 days. Every advertisement has a life cycle.
“인사이트” should put ads in the best time period, so that ads get the most value in a limited time.

Related “인사이트” ad case study report

If you want to check the best ad case study of other advertisers related to “인사이트”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “인사이트”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.