Award-winning Case Study For 요기요 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “요기요”, or large enterprises, they have established a Facebook page for advertising and promotion. “요기요” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “요기요” through the method of adspy!

요기요 Facebook ad Introduction by ad spy method

“요기요” introduction:즐거움은 요기부터. 요기요 - 안드로이드 마켓 ▶ http://bit.ly/ZoaU5w - 아이폰 앱스토어 ▶ http://bit.ly/ZocOD9

“요기요” Facebook ads last run:2020-01-24 18:25:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “요기요” ads data to help “요기요” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “요기요”. In this report, we analyze in detail the best ad cases of “요기요”.

요기요 Top3 Ads Case Study:

 1st2nd3rd
Advertisers 요기요 요기요 요기요
Ad title 요기요에서 맛집 주문하기 요기요에서 맛집 주문하기 [밥블유PICK] 연어덮밥 7천원 할인
Ad text 박소담이 맛집에서 주문한 메뉴는? 집에서 맛집 즐기고 싶은 사람 여기붙어라‍♀ #요기요 #맛집여행 #박소담 #요기요송 박소담이 맛집에서 주문한 메뉴는? 집에서 맛집 즐기고 싶은 사람 여기붙어라‍♀ #요기요 #맛집여행 #박소담 #요기요송 요기요로 시키면, 치킨도 10,000원 할인! 내가 좋아하는 치킨 다 시키자! #요기요_첫주문_10000원할인
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Image
Categories other other Food & Beverage Company
Duration 1 days 1 days 1 days
Like 784 407 0

요기요 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “요기요” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“요기요” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “요기요” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 요기요에서 맛집 주문하기 요기요에서 맛집 주문하기 [밥블유PICK] 연어덮밥 7천원 할인
Ad text  박소담이 맛집에서 주문한 메뉴는? 집에서 맛집 즐기고 싶은 사람 여기붙어라‍♀ #요기요 #맛집여행 #박소담 #요기요송  박소담이 맛집에서 주문한 메뉴는? 집에서 맛집 즐기고 싶은 사람 여기붙어라‍♀ #요기요 #맛집여행 #박소담 #요기요송  요기요로 시키면, 치킨도 10,000원 할인! 내가 좋아하는 치킨 다 시키자! #요기요_첫주문_10000원할인
Ad type  other  other  other
Ad word count 65  65  62

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “요기요”, the text type used is other to obtain the best ad performance. “요기요” can use this copy style more. On the other hand, “요기요” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “요기요” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “요기요” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “요기요” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “요기요” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “요기요” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “요기요”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“요기요” should put ads in the best time period, so that ads get the most value in a limited time.

Related “요기요” ad case study report

If you want to check the best ad case study of other advertisers related to “요기요”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “요기요”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.