Award-winning Case Study For 왓챠플레이 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “왓챠플레이”, or large enterprises, they have established a Facebook page for advertising and promotion. “왓챠플레이” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “왓챠플레이” through the method of adspy!

왓챠플레이 Facebook ad Introduction by ad spy method

“왓챠플레이” introduction:왓챠, 왓챠플레이 공식 페이스북입니다. 영화 드라마 애니 다큐 무제한 감상! 왓챠플레이 첫달은 무료로 즐기세요:)

“왓챠플레이” Facebook ads last run:2020-01-24 18:25:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “왓챠플레이” ads data to help “왓챠플레이” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “왓챠플레이”. In this report, we analyze in detail the best ad cases of “왓챠플레이”.

왓챠플레이 Top3 Ads Case Study:

Advertisers 왓챠플레이 왓챠플레이 왓챠플레이
Ad title 왓챠플레이 〈체르노빌〉에서 이 부분 궁금하지 않으셨어요? 왓챠플레이
Ad text 현실에서 겜돌이인 내가 알고 보니 인류의 구원자? - 드라마 〈퓨처맨〉 유튜브에서 난리난, '체르노빌' 과학적으로 100% 이해하기🤭 - 쉽게 풀어낸 RBMK 원자로의 원리! 풀영상을 감상해보세요! 왓챠플레이도 이제 동시접속이 가능하대요! 동시접속으로 정주행 달릴 인기 시리즈들
Ad format Carousel Video Carousel
Categories other other other
Duration 1 days 1 days 5 days
Like 17 114 2

왓챠플레이 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “왓챠플레이” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“왓챠플레이” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “왓챠플레이” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 왓챠플레이 〈체르노빌〉에서 이 부분 궁금하지 않으셨어요? 왓챠플레이
Ad text  현실에서 겜돌이인 내가 알고 보니 인류의 구원자? - 드라마 〈퓨처맨〉  유튜브에서 난리난, '체르노빌' 과학적으로 100% 이해하기🤭 - 쉽게 풀어낸 RBMK 원자로의 원리! 풀영상을 감상해보세요!  왓챠플레이도 이제 동시접속이 가능하대요! 동시접속으로 정주행 달릴 인기 시리즈들
Ad type  other  other  other
Ad word count 39  93  44

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “왓챠플레이”, the text type used is other to obtain the best ad performance. “왓챠플레이” can use this copy style more. On the other hand, “왓챠플레이” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “왓챠플레이” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “왓챠플레이” are:LEARN_MORE,LEARN_MORE,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “왓챠플레이” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “왓챠플레이” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “왓챠플레이” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “왓챠플레이”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“왓챠플레이” should put ads in the best time period, so that ads get the most value in a limited time.

Related “왓챠플레이” ad case study report

If you want to check the best ad case study of other advertisers related to “왓챠플레이”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “왓챠플레이”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.