Award-winning Case Study For 올리브영 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “올리브영”, or large enterprises, they have established a Facebook page for advertising and promotion. “올리브영” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “올리브영” through the method of adspy!

올리브영 Facebook ad Introduction by ad spy method

“올리브영” introduction:대한민국을 대표하는 No.1 Health & Beauty Store

“올리브영” Facebook ads last run:2020-02-17 05:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “올리브영” ads data to help “올리브영” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “올리브영”. In this report, we analyze in detail the best ad cases of “올리브영”.

올리브영 Top3 Ads Case Study:

Advertisers 올리브영 올리브영 올리브영
Ad title 온라인단독 천지개벽 할인상품 보러가기 올리브영 온라인몰 오늘의 특가
Ad text 올리브영 온라인몰 할인을 이만큼이나?!🤩 . 5월맞이 50가지 잇템 50% 할인중! . 꿀잼 혜택받기 >> 아니 이게 다 특가라고?! . 딱 오늘 하루만 할인☝ . 입 떡벌어지는 오늘의 특가 보러가기 ⬇ #올리브영 #온라인단독 #오늘의특가 어머 이집 특가 잘하네~ 딱 오늘 하루만☝ 할인! 매일매일 달라지는 꿀템 다~ 담았는데 내 장바구니 가격실화? 놓치면 아까운 오늘의 특가 상품은? #올리브영 #온라인몰단독 ...
Ad format Image Image Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 1 days 1 days
Like 0 1 0

올리브영 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “올리브영” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“올리브영” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “올리브영” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 온라인단독 천지개벽 할인상품 보러가기 올리브영 온라인몰 오늘의 특가
Ad text  올리브영 온라인몰 할인을 이만큼이나?!🤩 . 5월맞이 50가지 잇템 50% 할인중! . 꿀잼 혜택받기 >>  아니 이게 다 특가라고?! . 딱 오늘 하루만 할인☝ . 입 떡벌어지는 오늘의 특가 보러가기 ⬇ #올리브영 #온라인단독 #오늘의특가  어머 이집 특가 잘하네~ 딱 오늘 하루만☝ 할인! 매일매일 달라지는 꿀템 다~ 담았는데 내 장바구니 가격실화? 놓치면 아까운 오늘의 특가 상품은? #올리브영 #온라인몰단독 ...
Ad type  other  other  other
Ad word count 82  74  103

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “올리브영”, the text type used is other to obtain the best ad performance. “올리브영” can use this copy style more. On the other hand, “올리브영” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “올리브영” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “올리브영” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “올리브영” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “올리브영” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “올리브영” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “올리브영”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“올리브영” should put ads in the best time period, so that ads get the most value in a limited time.

Related “올리브영” ad case study report

If you want to check the best ad case study of other advertisers related to “올리브영”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “올리브영”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.