Award-winning Case Study For 써프라이즈 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “써프라이즈”, or large enterprises, they have established a Facebook page for advertising and promotion. “써프라이즈” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “써프라이즈” through the method of adspy!

써프라이즈 Facebook ad Introduction by ad spy method

“써프라이즈” introduction:이미 80만 고객이 다운받은 쇼핑필수 앱!

“써프라이즈” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “써프라이즈” ads data to help “써프라이즈” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “써프라이즈”. In this report, we analyze in detail the best ad cases of “써프라이즈”.

써프라이즈 Top3 Ads Case Study:

 1st2nd3rd
Advertisers 써프라이즈 써프라이즈 써프라이즈
Ad title 제이제이지고트 ~68%OFF❤ 제이제이지고트 ~68%OFF❤ 숲 ~69%OFF
Ad text 제이제이 지고트 19'S EXCLUSIVE❤ ✔지금 설치 후 관심 브랜드 알림받기 제이제이 지고트 19'S EXCLUSIVE❤ ✔지금 설치 후 관심 브랜드 알림받기 하객룩 추천아이템 기획전 ✔지금 설치 후 관심 브랜드 알림받기
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Carousel Carousel Carousel
Categories Community Community Community
Duration 15 days 15 days 2 days
Like 3 6 2

써프라이즈 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “써프라이즈” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“써프라이즈” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “써프라이즈” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 제이제이지고트 ~68%OFF❤ 제이제이지고트 ~68%OFF❤ 숲 ~69%OFF
Ad text  제이제이 지고트 19'S EXCLUSIVE❤ ✔지금 설치 후 관심 브랜드 알림받기  제이제이 지고트 19'S EXCLUSIVE❤ ✔지금 설치 후 관심 브랜드 알림받기  하객룩 추천아이템 기획전 ✔지금 설치 후 관심 브랜드 알림받기
Ad type  other  other  other
Ad word count 46  46  35

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “써프라이즈”, the text type used is other to obtain the best ad performance. “써프라이즈” can use this copy style more. On the other hand, “써프라이즈” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “써프라이즈” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “써프라이즈” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “써프라이즈” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “써프라이즈” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “써프라이즈” top 3 ads schedules are: 15 days,15 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “써프라이즈”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“써프라이즈” should put ads in the best time period, so that ads get the most value in a limited time.

Related “써프라이즈” ad case study report

If you want to check the best ad case study of other advertisers related to “써프라이즈”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “써프라이즈”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.