Award-winning Case Study For 스와이프 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “스와이프”, or large enterprises, they have established a Facebook page for advertising and promotion. “스와이프” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “스와이프” through the method of adspy!

스와이프 Facebook ad Introduction by ad spy method

“스와이프” introduction:스와이프는 7개 주요 아시아 국가에서 7백만 이상의 유저를 보유한 최대 규모의 소셜데이팅 앱입니다. 매일 6,000명 이상의 신규회원유입과 함께 싱글들에게 새로운 만남의 기회를 제공합니다.

“스와이프” Facebook ads last run:2020-02-25 15:05:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “스와이프” ads data to help “스와이프” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “스와이프”. In this report, we analyze in detail the best ad cases of “스와이프”.

스와이프 Top3 Ads Case Study:

 1st2nd3rd
Advertisers 스와이프 스와이프 스와이프
Ad title 여신 여친 생기는 방법 수준급 춤실력의 소개팅녀 만난 어플 이별한 남동생 바로 소개팅 구해준 어플
Ad text 공대생이지만 여신여친 생겼다!! 주변에 온통 남자친구 뿐이라면? 지인소개가 부담스럽다면? https://bit.ly/2HuVf0q 소개팅녀 춤만 추고 헤어진 거 실화??? 근데 걸그룹 뺨치는 수준급 실력 ㅇ_ㅇ 너도 여기서 찾아봐 https://bit.ly/2HP483D 영부인 외질혜의 동생 여친 만들어주기 프로젝트! 성공하면 명품반지 판다는데? 실화? 세상의 모든 만남https://bit.ly/2KJ9sZb
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Carousel Video Video
Categories App Page App Page App Page
Duration 24 days 1 days 9 days
Like 0 6 97

스와이프 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “스와이프” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“스와이프” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “스와이프” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 여신 여친 생기는 방법 수준급 춤실력의 소개팅녀 만난 어플 이별한 남동생 바로 소개팅 구해준 어플
Ad text  공대생이지만 여신여친 생겼다!! 주변에 온통 남자친구 뿐이라면? 지인소개가 부담스럽다면? https://bit.ly/2HuVf0q  소개팅녀 춤만 추고 헤어진 거 실화??? 근데 걸그룹 뺨치는 수준급 실력 ㅇ_ㅇ 너도 여기서 찾아봐 https://bit.ly/2HP483D  영부인 외질혜의 동생 여친 만들어주기 프로젝트! 성공하면 명품반지 판다는데? 실화? 세상의 모든 만남https://bit.ly/2KJ9sZb
Ad type  other  other  other
Ad word count 72  78  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “스와이프”, the text type used is other to obtain the best ad performance. “스와이프” can use this copy style more. On the other hand, “스와이프” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “스와이프” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “스와이프” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “스와이프” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “스와이프” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “스와이프” top 3 ads schedules are: 24 days,1 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “스와이프”‘s top 1 ad duration is 24 days. Every advertisement has a life cycle.
“스와이프” should put ads in the best time period, so that ads get the most value in a limited time.

Related “스와이프” ad case study report

If you want to check the best ad case study of other advertisers related to “스와이프”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “스와이프”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.