Award-winning Case Study For 롯데렌터카 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “롯데렌터카”, or large enterprises, they have established a Facebook page for advertising and promotion. “롯데렌터카” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “롯데렌터카” through the method of adspy!

롯데렌터카 Facebook ad Introduction by ad spy method

“롯데렌터카” introduction:롯데렌터카 공식 페이스북 페이지 입니다.

“롯데렌터카” Facebook ads last run:2020-01-24 18:32:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “롯데렌터카” ads data to help “롯데렌터카” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “롯데렌터카”. In this report, we analyze in detail the best ad cases of “롯데렌터카”.

롯데렌터카 Top3 Ads Case Study:

Advertisers 롯데렌터카 롯데렌터카 롯데렌터카
Ad title 핫 한 여름, 시원하게 내 차에서 보내자! 아이언맨! All New 신차장기렌터카로 컴백 신차장 IoT가 난 다 관리해준다!
Ad text 차는 필요한데, 매번 빌려타기 귀찮을 땐 신차장 다이렉트! 셀토스부터 베뉴까지 핫한 신차 특가는 다 모았다! 더 이상 고민 말고, 올 여름은 내 차 뽑읍시다! #롯대리_추천_특가 - 차+히어로 ‘덕 중의 덕’ 덕아일체의 경지 아이언맨 슈트를 입은 소형 SUV 끝판왕 #코나_아이언맨_에디션 월 27만원 대! - #아이언맨은_끝나지_않... 신차, 관리 걱정없이 신나게 타기만 하자! 복잡한 차량 관리, 이제 신차장으로 밀착관리부터 방문점검까지 알아서! IoT로 완전히 새로워진 신차장 보러가기 >>
Ad format Image Image Image
Categories other other Motor Vehicle Company
Duration 1 days 1 days 1 days
Like 9 13 0

롯데렌터카 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “롯데렌터카” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“롯데렌터카” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “롯데렌터카” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 핫 한 여름, 시원하게 내 차에서 보내자! 아이언맨! All New 신차장기렌터카로 컴백 신차장 IoT가 난 다 관리해준다!
Ad text  차는 필요한데, 매번 빌려타기 귀찮을 땐 신차장 다이렉트! 셀토스부터 베뉴까지 핫한 신차 특가는 다 모았다! 더 이상 고민 말고, 올 여름은 내 차 뽑읍시다!  #롯대리_추천_특가 - 차+히어로 ‘덕 중의 덕’ 덕아일체의 경지 아이언맨 슈트를 입은 소형 SUV 끝판왕 #코나_아이언맨_에디션 월 27만원 대! - #아이언맨은_끝나지_않...  신차, 관리 걱정없이 신나게 타기만 하자! 복잡한 차량 관리, 이제 신차장으로 밀착관리부터 방문점검까지 알아서! IoT로 완전히 새로워진 신차장 보러가기 >>
Ad type  other  other  other
Ad word count 90  102  90

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “롯데렌터카”, the text type used is other to obtain the best ad performance. “롯데렌터카” can use this copy style more. On the other hand, “롯데렌터카” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “롯데렌터카” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “롯데렌터카” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “롯데렌터카” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “롯데렌터카” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “롯데렌터카” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “롯데렌터카”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“롯데렌터카” should put ads in the best time period, so that ads get the most value in a limited time.

Related “롯데렌터카” ad case study report

If you want to check the best ad case study of other advertisers related to “롯데렌터카”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “롯데렌터카”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.