Award-winning Case Study For 鳳凰心計 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “鳳凰心計”, or large enterprises, they have established a Facebook page for advertising and promotion. “鳳凰心計” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “鳳凰心計” through the method of adspy!

鳳凰心計 Facebook ad Introduction by ad spy method

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“鳳凰心計” Facebook ads last run:2019-08-28 00:41:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “鳳凰心計” ads data to help “鳳凰心計” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “鳳凰心計”. In this report, we analyze in detail the best ad cases of “鳳凰心計”.

鳳凰心計 Top3 Ads Case Study:

Advertisers 鳳凰心計 鳳凰心計 鳳凰心計
Ad title 姐妹淘強力推薦,一定要玩這遊戲!! 姐妹淘強力推薦,一定要玩這遊戲!! 鳳凰心計
Ad text 比皇宮更威嚴的是後宮,比皇后更難當的是皇后! 比皇宮更威嚴的是後宮,比皇后更難當的是皇后! 超讚的遊戲,怪不得姐妹淘們都強力推薦,萬千服飾,精美畫面,還能養小公主!
Ad format Video Video Video
Categories other other other
Duration 2 days 6 days 5 days
Like 1 2 8

鳳凰心計 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “鳳凰心計” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“鳳凰心計” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “鳳凰心計” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 姐妹淘強力推薦,一定要玩這遊戲!! 姐妹淘強力推薦,一定要玩這遊戲!! 鳳凰心計
Ad text  比皇宮更威嚴的是後宮,比皇后更難當的是皇后!  比皇宮更威嚴的是後宮,比皇后更難當的是皇后!  超讚的遊戲,怪不得姐妹淘們都強力推薦,萬千服飾,精美畫面,還能養小公主!
Ad type  other  other  other
Ad word count 22  22  36

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “鳳凰心計”, the text type used is other to obtain the best ad performance. “鳳凰心計” can use this copy style more. On the other hand, “鳳凰心計” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “鳳凰心計” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “鳳凰心計” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “鳳凰心計” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “鳳凰心計” top 3 ads schedules are: 2 days,6 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “鳳凰心計”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“鳳凰心計” should put ads in the best time period, so that ads get the most value in a limited time.

Related “鳳凰心計” ad case study report

If you want to check the best ad case study of other advertisers related to “鳳凰心計”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “鳳凰心計”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.