Award-winning Case Study For 魔獸世界 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “魔獸世界”, or large enterprises, they have established a Facebook page for advertising and promotion. “魔獸世界” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “魔獸世界” through the method of adspy!

魔獸世界 Facebook ad Introduction by ad spy method

“魔獸世界” introduction:燃燒軍團...可怕的黑暗力量再次逼近...為了和平,必須不惜一戰 !為了艾澤拉斯!

“魔獸世界” Facebook ads last run:2020-02-25 02:07:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “魔獸世界” ads data to help “魔獸世界” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “魔獸世界”. In this report, we analyze in detail the best ad cases of “魔獸世界”.

魔獸世界 Top3 Ads Case Study:

Advertisers 魔獸世界 魔獸世界 魔獸世界
Ad title 《魔獸世界》經典版,新冒險者的特價優惠開始! 《魔獸世界》經典版,新冒險者的特價優惠開始! 慶祝!《魔獸世界》15周年紀念坐騎登場!
Ad text 經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ... 經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ... 15年了,怎麼可以不留下紀念! 馬上擁有一對雄偉的忠誠雕塑坐騎 來慶祝你在艾澤拉斯的冒險旅程, 也向長期服役於部落和聯盟的飛行夥伴致敬! 立即擁有
Ad format Image Image Image
Categories other other other
Duration 13 days 9 days 123 days
Like 398 168 960

魔獸世界 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “魔獸世界” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“魔獸世界” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “魔獸世界” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 《魔獸世界》經典版,新冒險者的特價優惠開始! 《魔獸世界》經典版,新冒險者的特價優惠開始! 慶祝!《魔獸世界》15周年紀念坐騎登場!
Ad text  經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ...  經典傳奇等你重現!你不能錯過的史詩鉅作! 新的冒險者們,第一次購買30 天遊戲時間可享五折優惠 最新《攻陷黑翼之巢》內容也同時推出 立刻加入來迎戰更多危險的敵人 並一睹艾澤拉斯最精采的故事吧! ...  15年了,怎麼可以不留下紀念! 馬上擁有一對雄偉的忠誠雕塑坐騎 來慶祝你在艾澤拉斯的冒險旅程, 也向長期服役於部落和聯盟的飛行夥伴致敬! 立即擁有
Ad type  other  other  other
Ad word count 130  130  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “魔獸世界”, the text type used is other to obtain the best ad performance. “魔獸世界” can use this copy style more. On the other hand, “魔獸世界” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “魔獸世界” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “魔獸世界” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “魔獸世界” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “魔獸世界” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “魔獸世界” top 3 ads schedules are: 13 days,9 days, and 123 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “魔獸世界”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“魔獸世界” should put ads in the best time period, so that ads get the most value in a limited time.

Related “魔獸世界” ad case study report

If you want to check the best ad case study of other advertisers related to “魔獸世界”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “魔獸世界”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.