Award-winning Case Study For 香港公開大學(The Open University of Hong Kong) By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “香港公開大學(The Open University of Hong Kong)”, or large enterprises, they have established a Facebook page for advertising and promotion. “香港公開大學(The Open University of Hong Kong)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “香港公開大學(The Open University of Hong Kong)” through the method of adspy!

香港公開大學(The Open University of Hong Kong) Facebook ad Introduction by ad spy method

“香港公開大學(The Open University of Hong Kong)” introduction:

“香港公開大學(The Open University of Hong Kong)” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “香港公開大學(The Open University of Hong Kong)” ads data to help “香港公開大學(The Open University of Hong Kong)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “香港公開大學(The Open University of Hong Kong)”. In this report, we analyze in detail the best ad cases of “香港公開大學(The Open University of Hong Kong)”.

香港公開大學(The Open University of Hong Kong) Top3 Ads Case Study:

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Advertisers 香港公開大學(The Open University of Hong Kong) 香港公開大學(The Open University of Hong Kong) 香港公開大學(The Open University of Hong Kong)
Ad title 兼讀制及研究生課程資訊日- 12月14日 全日制本科生課程 本科生及高級文憑課程 (全日制) | 香港公開大學
Ad text 力量源於知識……教育開啟智慧,再承傳給下一代,不斷吸收知識方能令自已、甚至令整個社會一同進步。報讀兼讀制或研究生課程,把握時間為自己增值,把知識變成你的新動力﹗ 立即登記參加12月14日(六) ... JUPAS就嚟要交表,十五十六唔知揀咩好?最緊要都係揀啱專屬你嘅出路﹗ #OUHK 提供超過40個全日制本科生課程,涵蓋不同範疇,仲有本地同海外實習機會,課程多元創新,成就明日專才﹗ 即刻Cl... 【非聯招申請(一年級至高年級入學)】 公大全日制本科生及高級文憑課程現正接受報名,適合現正修讀或持有副學士或高級文憑學歷嘅同學申請。公大提供嘅課程涵蓋多個學科,更獲政府及專業機構認可,除左專業師...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Image Image
Categories other other School
Duration 1 days 1 days 80 days
Like 264 92 0

香港公開大學(The Open University of Hong Kong) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “香港公開大學(The Open University of Hong Kong)” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“香港公開大學(The Open University of Hong Kong)” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “香港公開大學(The Open University of Hong Kong)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 兼讀制及研究生課程資訊日- 12月14日 全日制本科生課程 本科生及高級文憑課程 (全日制) | 香港公開大學
Ad text  力量源於知識……教育開啟智慧,再承傳給下一代,不斷吸收知識方能令自已、甚至令整個社會一同進步。報讀兼讀制或研究生課程,把握時間為自己增值,把知識變成你的新動力﹗ 立即登記參加12月14日(六) ...  JUPAS就嚟要交表,十五十六唔知揀咩好?最緊要都係揀啱專屬你嘅出路﹗ #OUHK 提供超過40個全日制本科生課程,涵蓋不同範疇,仲有本地同海外實習機會,課程多元創新,成就明日專才﹗ 即刻Cl...  【非聯招申請(一年級至高年級入學)】 公大全日制本科生及高級文憑課程現正接受報名,適合現正修讀或持有副學士或高級文憑學歷嘅同學申請。公大提供嘅課程涵蓋多個學科,更獲政府及專業機構認可,除左專業師...
Ad type  other  other  other
Ad word count 398  178  321

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “香港公開大學(The Open University of Hong Kong)”, the text type used is other to obtain the best ad performance. “香港公開大學(The Open University of Hong Kong)” can use this copy style more. On the other hand, “香港公開大學(The Open University of Hong Kong)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “香港公開大學(The Open University of Hong Kong)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “香港公開大學(The Open University of Hong Kong)” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “香港公開大學(The Open University of Hong Kong)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “香港公開大學(The Open University of Hong Kong)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “香港公開大學(The Open University of Hong Kong)” top 3 ads schedules are: 1 days,1 days, and 80 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “香港公開大學(The Open University of Hong Kong)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“香港公開大學(The Open University of Hong Kong)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “香港公開大學(The Open University of Hong Kong)” ad case study report

If you want to check the best ad case study of other advertisers related to “香港公開大學(The Open University of Hong Kong)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “香港公開大學(The Open University of Hong Kong)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.