Award-winning Case Study For 蘋果工坊 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “蘋果工坊”, or large enterprises, they have established a Facebook page for advertising and promotion. “蘋果工坊” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “蘋果工坊” through the method of adspy!

蘋果工坊 Facebook ad Introduction by ad spy method

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“蘋果工坊” Facebook ads last run:2020-02-10 15:27:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “蘋果工坊” ads data to help “蘋果工坊” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “蘋果工坊”. In this report, we analyze in detail the best ad cases of “蘋果工坊”.

蘋果工坊 Top3 Ads Case Study:

Advertisers 蘋果工坊 蘋果工坊 蘋果工坊
Ad title 蘋果承認iPhone降速 果粉集體開告 | 蘋果日報 蘋果工坊 蘋果工坊
Ad text 其實要告得成,應該蠻難的 大家還記得FBI與庫克的Apple ID事件嗎 連FBI都動不了蘋果了 更何況蘋果是出自於善意 ➖ 手機電池在一年半~兩年開始衰弱 i6到現在也三年多了 其實可以自己動... 現在開始耳機特價48折 只有這裡 原價990特價480 ➖➖➖➖➖➖➖➖ 現在下單還有 暑假前最後一波 ➰ 只有這幾天 iPhoneX耳機上架了🎵 很不同的 保固請帶著未過保的iPhone至apple出保 這裡有 🔄我們也可幫您代送🚚 但會慢個一天左右 ➰ 有任何問題...
Ad format Image Image Video
Categories Retail Company Other Other
Duration 395 days 43 days 43 days
Like 31708 2951 1826

蘋果工坊 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “蘋果工坊” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“蘋果工坊” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “蘋果工坊” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 蘋果承認iPhone降速 果粉集體開告 | 蘋果日報 蘋果工坊 蘋果工坊
Ad text  其實要告得成,應該蠻難的 大家還記得FBI與庫克的Apple ID事件嗎 連FBI都動不了蘋果了 更何況蘋果是出自於善意 ➖ 手機電池在一年半~兩年開始衰弱 i6到現在也三年多了 其實可以自己動...  現在開始耳機特價48折 只有這裡 原價990特價480 ➖➖➖➖➖➖➖➖ 現在下單還有 暑假前最後一波 ➰ 只有這幾天  iPhoneX耳機上架了🎵 很不同的 保固請帶著未過保的iPhone至apple出保 這裡有 🔄我們也可幫您代送🚚 但會慢個一天左右 ➰ 有任何問題...
Ad type  other  other  other
Ad word count 219  81  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “蘋果工坊”, the text type used is other to obtain the best ad performance. “蘋果工坊” can use this copy style more. On the other hand, “蘋果工坊” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “蘋果工坊” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “蘋果工坊” are:N/A,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “蘋果工坊” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “蘋果工坊” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “蘋果工坊” top 3 ads schedules are: 395 days,43 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “蘋果工坊”‘s top 1 ad duration is 395 days. Every advertisement has a life cycle.
“蘋果工坊” should put ads in the best time period, so that ads get the most value in a limited time.

Related “蘋果工坊” ad case study report

If you want to check the best ad case study of other advertisers related to “蘋果工坊”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “蘋果工坊”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.