Award-winning Case Study For 籽想旅行 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “籽想旅行”, or large enterprises, they have established a Facebook page for advertising and promotion. “籽想旅行” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “籽想旅行” through the method of adspy!

籽想旅行 Facebook ad Introduction by ad spy method

“籽想旅行” introduction:「放眼世界 只想旅行」 《籽想旅行》為《香港蘋果日報》副刊《果籽》的全新旅遊專頁,專帶大家環遊世界,捐窿捐罅探尋絕世秘景,尋幽揭秘發掘深度故事。

“籽想旅行” Facebook ads last run:2020-02-12 17:46:56

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “籽想旅行” ads data to help “籽想旅行” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “籽想旅行”. In this report, we analyze in detail the best ad cases of “籽想旅行”.

籽想旅行 Top3 Ads Case Study:

Advertisers 籽想旅行 籽想旅行 籽想旅行
Ad title 32歲Address Hopper孭住身家幾日換一次屋:有屋企會越住越懶 社工花11個月圓夢變潛水教練 冀香港人珍惜香港海洋 籽想旅行
Ad text |#迷室東京| 香港人成日話「有樓萬事足」,但偏偏就有個日本人放棄呢個觀念,過住冇固定地址嘅生活,四海為家! >32歲Address Hopper孭住身家幾日換一次屋:有屋企會越住越懶 b... ✈️澳洲|#逃走他鄉的故事 阿發大學社工系畢業後,負責中學生生涯規劃項目;常叫別人追夢,自己的夢卻無行動。一次毅然出走,整個人生走向大不同,回港後轉職潛水教練,盼喚起港人珍惜自己地方:bit.l... ✈台灣|#逃走他鄉的故事 面對香港嘅局勢,唔少人選擇移民,而Kalvin就帶埋自己三隻香港貓去到台灣另起爐灶,估唔到因為咁而開拓咗寵物移民嘅生意~ #想帶自己嘅寵...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 90 days
Like 45 111 31

籽想旅行 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “籽想旅行” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“籽想旅行” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “籽想旅行” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 32歲Address Hopper孭住身家幾日換一次屋:有屋企會越住越懶 社工花11個月圓夢變潛水教練 冀香港人珍惜香港海洋 籽想旅行
Ad text  |#迷室東京| 香港人成日話「有樓萬事足」,但偏偏就有個日本人放棄呢個觀念,過住冇固定地址嘅生活,四海為家! >32歲Address Hopper孭住身家幾日換一次屋:有屋企會越住越懶 b...  ✈️澳洲|#逃走他鄉的故事 阿發大學社工系畢業後,負責中學生生涯規劃項目;常叫別人追夢,自己的夢卻無行動。一次毅然出走,整個人生走向大不同,回港後轉職潛水教練,盼喚起港人珍惜自己地方:bit.l...  ✈台灣|#逃走他鄉的故事 面對香港嘅局勢,唔少人選擇移民,而Kalvin就帶埋自己三隻香港貓去到台灣另起爐灶,估唔到因為咁而開拓咗寵物移民嘅生意~ #想帶自己嘅寵...
Ad type  other  other  other
Ad word count 185  115  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “籽想旅行”, the text type used is other to obtain the best ad performance. “籽想旅行” can use this copy style more. On the other hand, “籽想旅行” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “籽想旅行” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “籽想旅行” are:N/A,WATCH_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “籽想旅行” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “籽想旅行” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “籽想旅行” top 3 ads schedules are: 1 days,1 days, and 90 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “籽想旅行”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“籽想旅行” should put ads in the best time period, so that ads get the most value in a limited time.

Related “籽想旅行” ad case study report

If you want to check the best ad case study of other advertisers related to “籽想旅行”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “籽想旅行”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.