Award-winning Case Study For 橙新聞 Orange News By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “橙新聞 Orange News”, or large enterprises, they have established a Facebook page for advertising and promotion. “橙新聞 Orange News” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “橙新聞 Orange News” through the method of adspy!

橙新聞 Orange News Facebook ad Introduction by ad spy method

“橙新聞 Orange News” introduction:橙新聞,是一個雲集優質新聞與新思維、新觀點的開放式多媒體平台。 除時政、社會以外,還跟進最新財經動態,介紹各類優質生活、文化藝術資訊。

“橙新聞 Orange News” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “橙新聞 Orange News” ads data to help “橙新聞 Orange News” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “橙新聞 Orange News”. In this report, we analyze in detail the best ad cases of “橙新聞 Orange News”.

橙新聞 Orange News Top3 Ads Case Study:

 1st2nd3rd
Advertisers 橙新聞 Orange News 橙新聞 Orange News 橙新聞 Orange News
Ad title 南韓新增52例確診病例 當局將大邱市和清道郡列為疫情特別管理區 山東任城監獄200犯人確診新冠肺炎 省司法廳黨委書記遭免職 【網絡熱話】家中驚現十倍大「巨蚊」 網民疑問:變種生物?
Ad text 希望當局可以控制到啦~ 南韓新增52例確診病例 當局將大邱市和清道郡列為疫情特別管理區 全文點撃: http://bit.ly/32dZNPr ⭐️請即follow 橙新聞 Telegram... 防控不力。 山東任城監獄200犯人確診新冠肺炎 省司法廳黨委書記遭免職 全文點撃: http://bit.ly/38MEwiq ⭐️請即follow 橙新聞 Telegram 接收最新新聞資... 中咗「放大縮小槍」!? 🤣 【網絡熱話】家中驚現十倍大「巨蚊」 網民疑問:變種生物? 全文點撃: http://bit.ly/314KKXT ⭐️請即follow 橙新聞 Telegram ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 8 4 20

橙新聞 Orange News Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “橙新聞 Orange News” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“橙新聞 Orange News” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “橙新聞 Orange News” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 南韓新增52例確診病例 當局將大邱市和清道郡列為疫情特別管理區 山東任城監獄200犯人確診新冠肺炎 省司法廳黨委書記遭免職 【網絡熱話】家中驚現十倍大「巨蚊」 網民疑問:變種生物?
Ad text  希望當局可以控制到啦~ 南韓新增52例確診病例 當局將大邱市和清道郡列為疫情特別管理區 全文點撃: http://bit.ly/32dZNPr ⭐️請即follow 橙新聞 Telegram...  防控不力。 山東任城監獄200犯人確診新冠肺炎 省司法廳黨委書記遭免職 全文點撃: http://bit.ly/38MEwiq ⭐️請即follow 橙新聞 Telegram 接收最新新聞資...  中咗「放大縮小槍」!? 🤣 【網絡熱話】家中驚現十倍大「巨蚊」 網民疑問:變種生物? 全文點撃: http://bit.ly/314KKXT ⭐️請即follow 橙新聞 Telegram ...
Ad type  other  other  other
Ad word count 489  468  447

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “橙新聞 Orange News”, the text type used is other to obtain the best ad performance. “橙新聞 Orange News” can use this copy style more. On the other hand, “橙新聞 Orange News” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “橙新聞 Orange News” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “橙新聞 Orange News” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “橙新聞 Orange News” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “橙新聞 Orange News” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “橙新聞 Orange News” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “橙新聞 Orange News”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“橙新聞 Orange News” should put ads in the best time period, so that ads get the most value in a limited time.

Related “橙新聞 Orange News” ad case study report

If you want to check the best ad case study of other advertisers related to “橙新聞 Orange News”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “橙新聞 Orange News”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.