Award-winning Case Study For 植村秀 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “植村秀”, or large enterprises, they have established a Facebook page for advertising and promotion. “植村秀” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “植村秀” through the method of adspy!

植村秀 Facebook ad Introduction by ad spy method

“植村秀” introduction:shu uemura Taiwan 植村秀台灣 更多最新訊息請上植村秀官網&線上購物 顧客服務專線:0800-016-099 線上購物訂單專線:0800-891-889

“植村秀” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “植村秀” ads data to help “植村秀” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “植村秀”. In this report, we analyze in detail the best ad cases of “植村秀”.

植村秀 Top3 Ads Case Study:

Advertisers 植村秀 植村秀 植村秀
Ad title 曖昧溫柔助攻色 大勢新寵焦糖橘 大勢新寵焦糖橘
Ad text 你看過這麼溫柔的奶茶玫瑰唇嗎? 讓你氣質度升溫、溫柔感立現 ✔超溫柔✔好氣色✔曖昧必備 #BG946 #BG943 #BG968 夯翻!你收了沒? 立即搶購 專為亞洲人設計的焦糖橘紅色限量上市 帶點紅色調的焦糖橘 超顯白 好氣色 完全是夏天必收的潮流色 斷貨色 #OR570 #RD161 #CR352 必收 立即搶購: 專為亞洲人設計的3款焦糖橘 焦糖紅橘 焦糖裸橘 焦糖土橘 黃皮膚也能一抹顯白好氣色 斷貨色 #OR570 #BG946 #BG950 必收 立即搶購:
Ad format Video Video Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 6 days 6 days 6 days
Like 47 9 7

植村秀 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “植村秀” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“植村秀” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “植村秀” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 曖昧溫柔助攻色 大勢新寵焦糖橘 大勢新寵焦糖橘
Ad text  你看過這麼溫柔的奶茶玫瑰唇嗎? 讓你氣質度升溫、溫柔感立現 ✔超溫柔✔好氣色✔曖昧必備 #BG946 #BG943 #BG968 夯翻!你收了沒? 立即搶購  專為亞洲人設計的焦糖橘紅色限量上市 帶點紅色調的焦糖橘 超顯白 好氣色 完全是夏天必收的潮流色 斷貨色 #OR570 #RD161 #CR352 必收 立即搶購:  專為亞洲人設計的3款焦糖橘 焦糖紅橘 焦糖裸橘 焦糖土橘 黃皮膚也能一抹顯白好氣色 斷貨色 #OR570 #BG946 #BG950 必收 立即搶購:
Ad type  other  other  other
Ad word count 100  104  99

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “植村秀”, the text type used is other to obtain the best ad performance. “植村秀” can use this copy style more. On the other hand, “植村秀” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “植村秀” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “植村秀” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “植村秀” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “植村秀” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “植村秀” top 3 ads schedules are: 6 days,6 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “植村秀”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“植村秀” should put ads in the best time period, so that ads get the most value in a limited time.

Related “植村秀” ad case study report

If you want to check the best ad case study of other advertisers related to “植村秀”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “植村秀”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.