Award-winning Case Study For 東京カレンダー By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “東京カレンダー”, or large enterprises, they have established a Facebook page for advertising and promotion. “東京カレンダー” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “東京カレンダー” through the method of adspy!

東京カレンダー Facebook ad Introduction by ad spy method

“東京カレンダー” introduction:美食&カルチャーという視点から東京の魅力を紐解く月刊誌

“東京カレンダー” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “東京カレンダー” ads data to help “東京カレンダー” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “東京カレンダー”. In this report, we analyze in detail the best ad cases of “東京カレンダー”.

東京カレンダー Top3 Ads Case Study:

Advertisers 東京カレンダー 東京カレンダー 東京カレンダー
Ad title 東京カレンダー 東京カレンダー 10年越しの恋〜修Ver.〜:別れたことをずっと後悔していた。34歳男が彼女への情熱を取り戻した夜
Ad text お正月映画の決定版!大ヒット中の『港区おじさん THE MOVIE』が東カレアプリにて500円で絶賛発売中! お正月映画の決定版!大ヒット中の『港区おじさん THE MOVIE』が東カレアプリにて500円で絶賛発売中! 大人たちの夜はきらめく泡から始まる!プチ贅沢な乾杯を愉しめる港区のレストラン&BARはここだ!
Ad format Video Video Carousel
Categories Magazine Magazine Magazine
Duration 1 days 1 days 1 days
Like 1 0 2

東京カレンダー Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “東京カレンダー” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“東京カレンダー” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “東京カレンダー” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 東京カレンダー 東京カレンダー 10年越しの恋〜修Ver.〜:別れたことをずっと後悔していた。34歳男が彼女への情熱を取り戻した夜
Ad text  お正月映画の決定版!大ヒット中の『港区おじさん THE MOVIE』が東カレアプリにて500円で絶賛発売中!  お正月映画の決定版!大ヒット中の『港区おじさん THE MOVIE』が東カレアプリにて500円で絶賛発売中!  大人たちの夜はきらめく泡から始まる!プチ贅沢な乾杯を愉しめる港区のレストラン&BARはここだ!
Ad type  other  other  other
Ad word count 54  54  47

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “東京カレンダー”, the text type used is other to obtain the best ad performance. “東京カレンダー” can use this copy style more. On the other hand, “東京カレンダー” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “東京カレンダー” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “東京カレンダー” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “東京カレンダー” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “東京カレンダー” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “東京カレンダー” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “東京カレンダー”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“東京カレンダー” should put ads in the best time period, so that ads get the most value in a limited time.

Related “東京カレンダー” ad case study report

If you want to check the best ad case study of other advertisers related to “東京カレンダー”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “東京カレンダー”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.