Award-winning Case Study For 杏山堂 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “杏山堂”, or large enterprises, they have established a Facebook page for advertising and promotion. “杏山堂” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “杏山堂” through the method of adspy!

杏山堂 Facebook ad Introduction by ad spy method

“杏山堂” introduction:本店主要售卖各种药材以及保健食品. 全部产品来自增江北区杏山堂药行,创立于1962年,55年老字号. 欢迎亲临本药店购买或网购. Please click into the - Shop Now - button for product selections.

“杏山堂” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “杏山堂” ads data to help “杏山堂” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “杏山堂”. In this report, we analyze in detail the best ad cases of “杏山堂”.

杏山堂 Top3 Ads Case Study:

Advertisers 杏山堂 杏山堂 杏山堂
Ad title Photos from 杏山堂's post Photos from 杏山堂's post 立即➡️➡️➡️信箱询问
Ad text 给自己老婆产后最好的礼物 让产后妈咪恢复得更健康、漂亮。 【杏山堂】57年老字号➡️个性化坐月配套 根据需求与预算,为您量身配制属于您的坐月配套 坐月子药膳调理必备之1⃣️: 30 天每日不... 新手妈妈如何坐个美好的月子 坐月子药膳调理必备之2⃣️: 30天调补茶(饮品)☕️ 十月怀胎、生产过程、哺乳等都是耗损气血的过程 所以坐月调补黄金机会更要好好把握哦! 🧡应该要多吃有营养... 新手妈妈如何坐个美好的月子 坐月子药膳调理必备之2⃣️: 30天替水饮品☕️ 如果你问我【月子茶】是什么味道,它的味道是甜甜的,有党参的香气,质量越好的党参,党参的香气更明显,喝进嘴里很暖心...
Ad format Carousel Carousel Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 153 days 14 days 1 days
Like 8 66 27

杏山堂 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “杏山堂” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“杏山堂” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “杏山堂” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from 杏山堂's post Photos from 杏山堂's post 立即➡️➡️➡️信箱询问
Ad text  给自己老婆产后最好的礼物 让产后妈咪恢复得更健康、漂亮。 【杏山堂】57年老字号➡️个性化坐月配套 根据需求与预算,为您量身配制属于您的坐月配套 坐月子药膳调理必备之1⃣️: 30 天每日不...  新手妈妈如何坐个美好的月子 坐月子药膳调理必备之2⃣️: 30天调补茶(饮品)☕️ 十月怀胎、生产过程、哺乳等都是耗损气血的过程 所以坐月调补黄金机会更要好好把握哦! 🧡应该要多吃有营养...  新手妈妈如何坐个美好的月子 坐月子药膳调理必备之2⃣️: 30天替水饮品☕️ 如果你问我【月子茶】是什么味道,它的味道是甜甜的,有党参的香气,质量越好的党参,党参的香气更明显,喝进嘴里很暖心...
Ad type  other  other  other
Ad word count 446  473  485

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “杏山堂”, the text type used is other to obtain the best ad performance. “杏山堂” can use this copy style more. On the other hand, “杏山堂” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “杏山堂” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “杏山堂” are:N/A,N/A,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “杏山堂” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “杏山堂” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “杏山堂” top 3 ads schedules are: 153 days,14 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “杏山堂”‘s top 1 ad duration is 153 days. Every advertisement has a life cycle.
“杏山堂” should put ads in the best time period, so that ads get the most value in a limited time.

Related “杏山堂” ad case study report

If you want to check the best ad case study of other advertisers related to “杏山堂”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “杏山堂”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.