Award-winning Case Study For 暢遊日本 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “暢遊日本”, or large enterprises, they have established a Facebook page for advertising and promotion. “暢遊日本” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “暢遊日本” through the method of adspy!

暢遊日本 Facebook ad Introduction by ad spy method

“暢遊日本” introduction:Cue日本 ~豐富你的生活~ 「Cue日本」是蒐集日本的各領域情報,提供能應用於生活與未來中的資訊與小撇步的網站。介紹旅遊、美食、時尚和文化娛樂等各領域各種情報。

“暢遊日本” Facebook ads last run:2020-02-20 21:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “暢遊日本” ads data to help “暢遊日本” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “暢遊日本”. In this report, we analyze in detail the best ad cases of “暢遊日本”.

暢遊日本 Top3 Ads Case Study:

Advertisers 暢遊日本 暢遊日本 暢遊日本
Ad title 立即下載,領取500日圓折價券 立即下載,領取500日圓折價券 立即下載,領取500日圓折價券
Ad text 日本旅遊新體驗!!!人氣美髮、美甲、美容店家預約APP 全新上線 語言不通也不擔心! Japan-i Beauty讓妳旅遊途中美麗變身~ 立即下載,現折500日圓 200501 iOS版 ht... 體驗日本美髮美容美甲,不再困難重重! 「Japan-i Beauty愛美行」App日本美容預約平台 輕鬆跟上日本旅行新潮流「愛美體驗」! 立即下載,領取500日圓折價券 200501 iOS版... 日本旅遊新體驗!!!人氣美髮、美甲、美容店家預約APP 全新上線 語言不通也不擔心! Japan-i Beauty讓妳旅遊途中美麗變身~ 立即下載,現折500日圓 200601 Android...
Ad format Image Image Video
Categories News & Media Website News & Media Website News & Media Website
Duration 3 days 3 days 1 days
Like 2 4 0

暢遊日本 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “暢遊日本” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“暢遊日本” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “暢遊日本” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 立即下載,領取500日圓折價券 立即下載,領取500日圓折價券 立即下載,領取500日圓折價券
Ad text  日本旅遊新體驗!!!人氣美髮、美甲、美容店家預約APP 全新上線 語言不通也不擔心! Japan-i Beauty讓妳旅遊途中美麗變身~ 立即下載,現折500日圓 200501 iOS版 ht...  體驗日本美髮美容美甲,不再困難重重! 「Japan-i Beauty愛美行」App日本美容預約平台 輕鬆跟上日本旅行新潮流「愛美體驗」! 立即下載,領取500日圓折價券 200501 iOS版...  日本旅遊新體驗!!!人氣美髮、美甲、美容店家預約APP 全新上線 語言不通也不擔心! Japan-i Beauty讓妳旅遊途中美麗變身~ 立即下載,現折500日圓 200601 Android...
Ad type  other  other  other
Ad word count 118  121  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “暢遊日本”, the text type used is other to obtain the best ad performance. “暢遊日本” can use this copy style more. On the other hand, “暢遊日本” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “暢遊日本” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “暢遊日本” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “暢遊日本” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “暢遊日本” top 3 ads schedules are: 3 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “暢遊日本”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“暢遊日本” should put ads in the best time period, so that ads get the most value in a limited time.

Related “暢遊日本” ad case study report

If you want to check the best ad case study of other advertisers related to “暢遊日本”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “暢遊日本”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.