Award-winning Case Study For 政府広報オンライン By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “政府広報オンライン”, or large enterprises, they have established a Facebook page for advertising and promotion. “政府広報オンライン” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “政府広報オンライン” through the method of adspy!

政府広報オンライン Facebook ad Introduction by ad spy method

“政府広報オンライン” introduction:このアカウントは政府広報オンライン公式アカウントです。内閣府大臣官房政府広報室(政府広報オンライン担当)が運営しています。

“政府広報オンライン” Facebook ads last run:2020-02-17 09:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “政府広報オンライン” ads data to help “政府広報オンライン” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “政府広報オンライン”. In this report, we analyze in detail the best ad cases of “政府広報オンライン”.

政府広報オンライン Top3 Ads Case Study:

Advertisers 政府広報オンライン 政府広報オンライン 政府広報オンライン
Ad title 特集-アダルトビデオ出演強要問題・「JKビジネス」問題等 | 政府広報オンライン 政府広報オンライン 政府広報オンライン
Ad text 「NO!AV出演強要 NO!JKビジネス」甘い言葉で誘い、巧妙にダマし、脅して逃がさない。 悪質な手口を知ってください。 イヤだと思ったら、やらなくていい。逃げていい。 不安に思ったら相談を。 「NO!AV出演強要 NO!JKビジネス」甘い言葉で誘い、巧妙にダマし、脅して逃がさない。 悪質な手口を知ってください。 イヤだと思ったら、やらなくていい。逃げていい。 不安に思ったら相談を。 「NO!AV出演強要 NO!JKビジネス」甘い言葉で誘い、巧妙にダマし、脅して逃がさない。 悪質な手口を知ってください。 イヤだと思ったら、やらなくていい。逃げていい。 不安に思ったら相談を。
Ad format Image Video Video
Categories Government Organization Government Organization Government Organization
Duration 4 days 14 days 14 days
Like 0 0 0

政府広報オンライン Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “政府広報オンライン” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“政府広報オンライン” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “政府広報オンライン” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 特集-アダルトビデオ出演強要問題・「JKビジネス」問題等 | 政府広報オンライン 政府広報オンライン 政府広報オンライン
Ad text  「NO!AV出演強要 NO!JKビジネス」甘い言葉で誘い、巧妙にダマし、脅して逃がさない。 悪質な手口を知ってください。 イヤだと思ったら、やらなくていい。逃げていい。 不安に思ったら相談を。  「NO!AV出演強要 NO!JKビジネス」甘い言葉で誘い、巧妙にダマし、脅して逃がさない。 悪質な手口を知ってください。 イヤだと思ったら、やらなくていい。逃げていい。 不安に思ったら相談を。  「NO!AV出演強要 NO!JKビジネス」甘い言葉で誘い、巧妙にダマし、脅して逃がさない。 悪質な手口を知ってください。 イヤだと思ったら、やらなくていい。逃げていい。 不安に思ったら相談を。
Ad type  other  other  other
Ad word count 96  96  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “政府広報オンライン”, the text type used is other to obtain the best ad performance. “政府広報オンライン” can use this copy style more. On the other hand, “政府広報オンライン” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “政府広報オンライン” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “政府広報オンライン” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “政府広報オンライン” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “政府広報オンライン” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “政府広報オンライン” top 3 ads schedules are: 4 days,14 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “政府広報オンライン”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“政府広報オンライン” should put ads in the best time period, so that ads get the most value in a limited time.

Related “政府広報オンライン” ad case study report

If you want to check the best ad case study of other advertisers related to “政府広報オンライン”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “政府広報オンライン”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.