Award-winning Case Study For 天猫购物 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “天猫购物”, or large enterprises, they have established a Facebook page for advertising and promotion. “天猫购物” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “天猫购物” through the method of adspy!

天猫购物 Facebook ad Introduction by ad spy method

“天猫购物” introduction:TLT TECHNOLOGIES GROUP SDN BHD 10A JALAN SASA 4 TAMAN GAYA 81800 ULU TIRAM JOHOR 联络号码:07-8620129 服务时间 星期一 至 星期五 9.30am - 6.00pm

“天猫购物” Facebook ads last run:2020-02-17 05:32:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “天猫购物” ads data to help “天猫购物” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “天猫购物”. In this report, we analyze in detail the best ad cases of “天猫购物”.

天猫购物 Top3 Ads Case Study:

Advertisers 天猫购物 天猫购物 天猫购物
Ad title LEINO Android PC LEINO Android PC CLOUD IPTV TV BOX 马来西亚最畅销品牌之一
Ad text 你还在付费看@STR0吗❓ 现在我们能让你免费看@STR0 ❗❗❗ 7天内不满意,退款保证❗❗❗ LEINO Android PC(一次付费,永久免费) 能看现场球赛,香港,台湾,韩国,中国,... 你还在付费看@STR0吗❓ 现在我们能让你免费看@STR0 ❗❗❗ 7天内不满意,退款保证❗❗❗ LEINO Android PC(一次付费,永久免费) 能看现场球赛,香港,台湾,韩国,中国,... 你还在付费看@STR0吗❓ 现在我们能让你免费看@STR0 ❗❗❗ 7天内不满意,退款保证❗❗❗ CLOUD IPTV TV BOX(一次付费,永久免费) 能看现场球赛,香港,台湾,韩国,中国...
Ad format Video Video Video
Categories Electronics Electronics Electronics
Duration 17 days 1 days 1 days
Like 223 21 2

天猫购物 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “天猫购物” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“天猫购物” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “天猫购物” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title LEINO Android PC LEINO Android PC CLOUD IPTV TV BOX 马来西亚最畅销品牌之一
Ad text  你还在付费看@STR0吗❓ 现在我们能让你免费看@STR0 ❗❗❗ 7天内不满意,退款保证❗❗❗ LEINO Android PC(一次付费,永久免费) 能看现场球赛,香港,台湾,韩国,中国,...  你还在付费看@STR0吗❓ 现在我们能让你免费看@STR0 ❗❗❗ 7天内不满意,退款保证❗❗❗ LEINO Android PC(一次付费,永久免费) 能看现场球赛,香港,台湾,韩国,中国,...  你还在付费看@STR0吗❓ 现在我们能让你免费看@STR0 ❗❗❗ 7天内不满意,退款保证❗❗❗ CLOUD IPTV TV BOX(一次付费,永久免费) 能看现场球赛,香港,台湾,韩国,中国...
Ad type  other  other  other
Ad word count 130  130  131

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “天猫购物”, the text type used is other to obtain the best ad performance. “天猫购物” can use this copy style more. On the other hand, “天猫购物” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “天猫购物” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “天猫购物” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “天猫购物” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “天猫购物” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “天猫购物” top 3 ads schedules are: 17 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “天猫购物”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“天猫购物” should put ads in the best time period, so that ads get the most value in a limited time.

Related “天猫购物” ad case study report

If you want to check the best ad case study of other advertisers related to “天猫购物”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “天猫购物”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.