Award-winning Case Study For 台灣高鐵 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “台灣高鐵”, or large enterprises, they have established a Facebook page for advertising and promotion. “台灣高鐵” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “台灣高鐵” through the method of adspy!

台灣高鐵 Facebook ad Introduction by ad spy method

“台灣高鐵” introduction:歡迎來到台灣高鐵官方Facebook粉絲專頁! Welcome to the official Taiwan High Speed Rail facebook page.

“台灣高鐵” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “台灣高鐵” ads data to help “台灣高鐵” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “台灣高鐵”. In this report, we analyze in detail the best ad cases of “台灣高鐵”.

台灣高鐵 Top3 Ads Case Study:

Advertisers 台灣高鐵 台灣高鐵 台灣高鐵
Ad title 搭高鐵送住宿 入座即入住! 算算看!天才也算不準的家庭數學題 暑假高雄2日親子遊只要$1,990起!
Ad text 【搭高鐵送住宿 入座即入住】 嘴角失守的價格,買到剁手指的價值,顛覆你對高鐵旅遊的想像! #高鐵假期 祭出超狂優惠 「買高鐵車票,送住宿還含早餐!」 全台由北到南,13家質感飯店想住哪就住哪 二... 【天才都未必算得出來! 家庭の數學題】 15歲的國三小美,和17歲高二的哥哥小明 要跟爸媽從台北去高雄玩啦! 已知最後一天爸爸身上只剩5600元, 但回程要買4張高鐵票, 還要幫小姨子買烏魚子... 來來來,暑假全家跟著高鐵最好玩 高鐵線上旅展搶先開跑,讓你提早規劃與孩子的幸福暑假! 5/31前早鳥預訂親子行程就送親子體驗活動 或享房型升等、免費早餐等超值優惠! 旅遊神助攻包,帶孩子一路玩夏...
Ad format Image Image Image
Categories other other Transportation Service
Duration 5 days 8 days 1 days
Like 960 2270 26

台灣高鐵 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “台灣高鐵” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“台灣高鐵” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “台灣高鐵” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 搭高鐵送住宿 入座即入住! 算算看!天才也算不準的家庭數學題 暑假高雄2日親子遊只要$1,990起!
Ad text  【搭高鐵送住宿 入座即入住】 嘴角失守的價格,買到剁手指的價值,顛覆你對高鐵旅遊的想像! #高鐵假期 祭出超狂優惠 「買高鐵車票,送住宿還含早餐!」 全台由北到南,13家質感飯店想住哪就住哪 二...  【天才都未必算得出來! 家庭の數學題】 15歲的國三小美,和17歲高二的哥哥小明 要跟爸媽從台北去高雄玩啦! 已知最後一天爸爸身上只剩5600元, 但回程要買4張高鐵票, 還要幫小姨子買烏魚子...  來來來,暑假全家跟著高鐵最好玩 高鐵線上旅展搶先開跑,讓你提早規劃與孩子的幸福暑假! 5/31前早鳥預訂親子行程就送親子體驗活動 或享房型升等、免費早餐等超值優惠! 旅遊神助攻包,帶孩子一路玩夏...
Ad type  other  other  other
Ad word count 208  309  387

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “台灣高鐵”, the text type used is other to obtain the best ad performance. “台灣高鐵” can use this copy style more. On the other hand, “台灣高鐵” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “台灣高鐵” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “台灣高鐵” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “台灣高鐵” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “台灣高鐵” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “台灣高鐵” top 3 ads schedules are: 5 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “台灣高鐵”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“台灣高鐵” should put ads in the best time period, so that ads get the most value in a limited time.

Related “台灣高鐵” ad case study report

If you want to check the best ad case study of other advertisers related to “台灣高鐵”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “台灣高鐵”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.