Award-winning Case Study For 信報財經月刊 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “信報財經月刊”, or large enterprises, they have established a Facebook page for advertising and promotion. “信報財經月刊” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “信報財經月刊” through the method of adspy!

信報財經月刊 Facebook ad Introduction by ad spy method

“信報財經月刊” introduction:《信報財經月刊》務求嚴肅而不失趣味,每期精彩內容包括封面專題、特別報告、人物專訪、股市動向等,各行各業的權威專家定期撰文。全港便利店及報攤有售,可下載iOS或Android揭頁版。

“信報財經月刊” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “信報財經月刊” ads data to help “信報財經月刊” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “信報財經月刊”. In this report, we analyze in detail the best ad cases of “信報財經月刊”.

信報財經月刊 Top3 Ads Case Study:

Advertisers 信報財經月刊 信報財經月刊 信報財經月刊
Ad title 信報財經月刊 -- 退休中產厭倦「生存」 檳城重覓舊香港「生活」 信報財經月刊 N/A
Ad text 【退休東南亞】退休中產檳城重覓「生活」 除了錢,退休還需要考慮什麼?胡偉權說是「人」。 在馬來西亞檳城生活一年,他非常開心,因為當地充滿人情味,鄰里之間守望相助,就像他小時候生活的香港,反觀... 美國劍指「中國製造2025」,但美國最擔心的不是貿易逆差,而是甚麼呢?閱讀更多相關專題,即like《信報財經月刊》專頁! N/A
Ad format Image Video N/A
Categories Media/News Company N/A other
Duration 1 days 1 days N/A
Like 168 49 N/A

信報財經月刊 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “信報財經月刊” top 3 ads are: Image,Video, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“信報財經月刊” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “信報財經月刊” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 信報財經月刊 -- 退休中產厭倦「生存」 檳城重覓舊香港「生活」 信報財經月刊 N/A
Ad text  【退休東南亞】退休中產檳城重覓「生活」 除了錢,退休還需要考慮什麼?胡偉權說是「人」。 在馬來西亞檳城生活一年,他非常開心,因為當地充滿人情味,鄰里之間守望相助,就像他小時候生活的香港,反觀...  美國劍指「中國製造2025」,但美國最擔心的不是貿易逆差,而是甚麼呢?閱讀更多相關專題,即like《信報財經月刊》專頁!  N/A
Ad type  other  other  other
Ad word count 306  60  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “信報財經月刊”, the text type used is other to obtain the best ad performance. “信報財經月刊” can use this copy style more. On the other hand, “信報財經月刊” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “信報財經月刊” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “信報財經月刊” are:NO_BUTTON,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “信報財經月刊” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “信報財經月刊” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “信報財經月刊” top 3 ads schedules are: 1 days,1 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “信報財經月刊”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“信報財經月刊” should put ads in the best time period, so that ads get the most value in a limited time.

Related “信報財經月刊” ad case study report

If you want to check the best ad case study of other advertisers related to “信報財經月刊”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “信報財經月刊”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.