Award-winning Case Study For 【公 式】京都市情報館 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “【公 式】京都市情報館”, or large enterprises, they have established a Facebook page for advertising and promotion. “【公 式】京都市情報館” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “【公 式】京都市情報館” through the method of adspy!

【公 式】京都市情報館 Facebook ad Introduction by ad spy method

“【公 式】京都市情報館” introduction:京都市広報の公式facebookページです。 市政情報や京都市の旬の話題をお届けします。

“【公 式】京都市情報館” Facebook ads last run:2020-02-23 18:02:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “【公 式】京都市情報館” ads data to help “【公 式】京都市情報館” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “【公 式】京都市情報館”. In this report, we analyze in detail the best ad cases of “【公 式】京都市情報館”.

【公 式】京都市情報館 Top3 Ads Case Study:

Advertisers 【公 式】京都市情報館 【公 式】京都市情報館 【公 式】京都市情報館
Ad title 【公 式】京都市情報館 【公 式】京都市情報館 【公 式】京都市情報館
Ad text \京都市公式LINE@がスタート!/ 12/10(月)から「京都市公式LINE@(アカウント名:京都市)」がスタートしました!トーク画面には「市公式HP(京都市情報館)」「観光HP(京都観光Na... \京都市公式LINE@がスタート!/ 12/10(月)から「京都市公式LINE@(アカウント名:京都市)」がスタートしました!トーク画面には「市公式HP(京都市情報館)」「観光HP(京都観光Na... \京都市公式LINE@がスタート!/ 12/10(月)から「京都市公式LINE@(アカウント名:京都市)」がスタートしました!トーク画面には「市公式HP(京都市情報館)」「観光HP(京都観光Na...
Ad format Image Image Image
Categories City Hall City Hall City Hall
Duration 38 days 3 days 19 days
Like 480 35 173

【公 式】京都市情報館 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “【公 式】京都市情報館” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“【公 式】京都市情報館” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “【公 式】京都市情報館” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【公 式】京都市情報館 【公 式】京都市情報館 【公 式】京都市情報館
Ad text  \京都市公式LINE@がスタート!/ 12/10(月)から「京都市公式LINE@(アカウント名:京都市)」がスタートしました!トーク画面には「市公式HP(京都市情報館)」「観光HP(京都観光Na...  \京都市公式LINE@がスタート!/ 12/10(月)から「京都市公式LINE@(アカウント名:京都市)」がスタートしました!トーク画面には「市公式HP(京都市情報館)」「観光HP(京都観光Na...  \京都市公式LINE@がスタート!/ 12/10(月)から「京都市公式LINE@(アカウント名:京都市)」がスタートしました!トーク画面には「市公式HP(京都市情報館)」「観光HP(京都観光Na...
Ad type  other  other  other
Ad word count 315  261  261

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “【公 式】京都市情報館”, the text type used is other to obtain the best ad performance. “【公 式】京都市情報館” can use this copy style more. On the other hand, “【公 式】京都市情報館” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “【公 式】京都市情報館” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “【公 式】京都市情報館” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “【公 式】京都市情報館” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “【公 式】京都市情報館” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “【公 式】京都市情報館” top 3 ads schedules are: 38 days,3 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “【公 式】京都市情報館”‘s top 1 ad duration is 38 days. Every advertisement has a life cycle.
“【公 式】京都市情報館” should put ads in the best time period, so that ads get the most value in a limited time.

Related “【公 式】京都市情報館” ad case study report

If you want to check the best ad case study of other advertisers related to “【公 式】京都市情報館”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “【公 式】京都市情報館”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.