Award-winning Case Study For Планета Спорт By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Планета Спорт”, or large enterprises, they have established a Facebook page for advertising and promotion. “Планета Спорт” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Планета Спорт” through the method of adspy!

Планета Спорт Facebook ad Introduction by ad spy method

“Планета Спорт” introduction:

“Планета Спорт” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Планета Спорт” ads data to help “Планета Спорт” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Планета Спорт”. In this report, we analyze in detail the best ad cases of “Планета Спорт”.

Планета Спорт Top3 Ads Case Study:

Advertisers Планета Спорт Планета Спорт Планета Спорт
Ad title Планета Спорт Планета Спорт Планета Спорт
Ad text Весь август в «Планете Спорт» — скидки на велосипеды до 50%. Шоссейные и горные, BMX и городские,... Уже подготовлены к вручению памятные медали для участников ежегодного традиционного велопробега «... Бренд Globber основан во Франции инженерами-энтузиастами с целью создать идеальный самокат. Иннов...
Ad format Image Image Carousel
Categories other Sporting Goods Store Sporting Goods Store
Duration 2 days 1 days 1 days
Like 44 38 0

Планета Спорт Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Планета Спорт” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Планета Спорт” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Планета Спорт” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Планета Спорт Планета Спорт Планета Спорт
Ad text  Весь август в «Планете Спорт» — скидки на велосипеды до 50%. Шоссейные и горные, BMX и городские,...  Уже подготовлены к вручению памятные медали для участников ежегодного традиционного велопробега «...  Бренд Globber основан во Франции инженерами-энтузиастами с целью создать идеальный самокат. Иннов...
Ad type  other  other  other
Ad word count 404  745  1506

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Планета Спорт”, the text type used is other to obtain the best ad performance. “Планета Спорт” can use this copy style more. On the other hand, “Планета Спорт” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Планета Спорт” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Планета Спорт” are:N/A,N/A,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Планета Спорт” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Планета Спорт” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Планета Спорт” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Планета Спорт”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Планета Спорт” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Планета Спорт” ad case study report

If you want to check the best ad case study of other advertisers related to “Планета Спорт”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Планета Спорт”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.