Award-winning Case Study For Голос Города By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Голос Города”, or large enterprises, they have established a Facebook page for advertising and promotion. “Голос Города” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Голос Города” through the method of adspy!

Голос Города Facebook ad Introduction by ad spy method

“Голос Города” introduction:Голос Города — спектакль в вашей голове… Показы проходят в Ростове-на-Дону, Краснодаре, Абрау-Дюрсо, Сургуте.

“Голос Города” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Голос Города” ads data to help “Голос Города” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Голос Города”. In this report, we analyze in detail the best ad cases of “Голос Города”.

Голос Города Top3 Ads Case Study:

Advertisers Голос Города Голос Города Голос Города
Ad title Чат в WhatsApp Чат в WhatsApp Чат в WhatsApp
Ad text Спасибо, за участие! Мы ценим твою любовь, поэтому лови скидку на билеты по коду da200 на наши сп... Спасибо, за участие! Мы ценим твою любовь, поэтому лови скидку на билеты по коду da200 на наши сп... Ты наш фанат! Держи скидку на билеты по коду da200 на новые спектакли, которые ты ещё не видел: -...
Ad format Carousel Carousel Carousel
Categories Performance Art Performance Art Performance Art
Duration 5 days 5 days 5 days
Like 0 3 1

Голос Города Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Голос Города” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Голос Города” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Голос Города” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Чат в WhatsApp Чат в WhatsApp Чат в WhatsApp
Ad text  Спасибо, за участие! Мы ценим твою любовь, поэтому лови скидку на билеты по коду da200 на наши сп...  Спасибо, за участие! Мы ценим твою любовь, поэтому лови скидку на билеты по коду da200 на наши сп...  Ты наш фанат! Держи скидку на билеты по коду da200 на новые спектакли, которые ты ещё не видел: -...
Ad type  other  other  other
Ad word count 280  278  250

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Голос Города”, the text type used is other to obtain the best ad performance. “Голос Города” can use this copy style more. On the other hand, “Голос Города” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Голос Города” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Голос Города” are:GET_QUOTE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “Голос Города” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Голос Города” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Голос Города” top 3 ads schedules are: 5 days,5 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Голос Города”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Голос Города” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Голос Города” ad case study report

If you want to check the best ad case study of other advertisers related to “Голос Города”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Голос Города”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.