Award-winning Case Study For Ópticas Vilux By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ópticas Vilux”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ópticas Vilux” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ópticas Vilux” through the method of adspy!

Ópticas Vilux Facebook ad Introduction by ad spy method

“Ópticas Vilux” introduction:"Nuestro objetivo es la salud visual"

“Ópticas Vilux” Facebook ads last run:2020-02-17 06:04:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ópticas Vilux” ads data to help “Ópticas Vilux” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ópticas Vilux”. In this report, we analyze in detail the best ad cases of “Ópticas Vilux”.

Ópticas Vilux Top3 Ads Case Study:

 1st2nd3rd
Advertisers Ópticas Vilux Ópticas Vilux Ópticas Vilux
Ad title Ópticas Vilux Ópticas Vilux Ópticas Vilux
Ad text ¡Modelos para todos los estilos! No te quedes sin el tuyo, contáctanos y elige el que mas te gust... ¿Trabajas para el IMSS? Visita tu sucursal más cercana y ¡estrena lentes! #IMSS nuevamente confi... ¿Ya fuiste por los tuyos? Aprovecha esta gran oferta y estrena tus nuevos lentes con antirrefleja...
CTA type MESSAGE_PAGE MESSAGE_PAGE MESSAGE_PAGE
Ad format Carousel Image Image
Categories Optometrist Optometrist Optometrist
Duration 23 days 28 days 24 days
Like 8 10 4

Ópticas Vilux Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ópticas Vilux” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ópticas Vilux” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ópticas Vilux” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ópticas Vilux Ópticas Vilux Ópticas Vilux
Ad text  ¡Modelos para todos los estilos! No te quedes sin el tuyo, contáctanos y elige el que mas te gust...  ¿Trabajas para el IMSS? Visita tu sucursal más cercana y ¡estrena lentes! #IMSS nuevamente confi...  ¿Ya fuiste por los tuyos? Aprovecha esta gran oferta y estrena tus nuevos lentes con antirrefleja...
Ad type  other  other  other
Ad word count 175  250  308

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ópticas Vilux”, the text type used is other to obtain the best ad performance. “Ópticas Vilux” can use this copy style more. On the other hand, “Ópticas Vilux” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ópticas Vilux” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ópticas Vilux” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Ópticas Vilux” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ópticas Vilux” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ópticas Vilux” top 3 ads schedules are: 23 days,28 days, and 24 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ópticas Vilux”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Ópticas Vilux” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ópticas Vilux” ad case study report

If you want to check the best ad case study of other advertisers related to “Ópticas Vilux”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ópticas Vilux”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.